Royal Jumbo and Hasbro will not renew their Stratego license agreement

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 6, 2010 -- Zaandam,
The Netherlands

May 6th, 2010

Royal Jumbo, part of JumboDiset, one of the leading European Toy Companies based in The Netherlands, herewith announces that the Stratego license agreement with Hasbro that will expire at the end of 2010 will not be renewed.

Royal Jumbo and Hasbro have enjoyed a successful cooperation for Stratego that lasted almost 50 years. Strategic changes in both companies ultimately drove the decision not to renew the license after its regular expiration.

Arend Smit, CEO of Royal Jumbo comment: “it is with regret that we part ways with Hasbro. This was not an easy decision in view of our 50 year long relationship. Hasbro helped to build the Stratego brand in North America and we are thankful for that. However, we now have to accept the reality the strategic views have diverged and move on with confidence for the future.

Hasbro will have the exclusive distribution rights of Stratego until the end of 2010.

For questions, please contact Mr. Bernard-Jan Verkoren, Director of Business & Legal affairs +31 75 65 31 395 or bernard.verkoren@jumbo.eu

Royal Jumbo is part of the JumboDiset group of toy companies. JumboDiset is one of the leading toy players in Europe with a focus at the Games and Puzzles category. Royal Jumbo was established in 1853 and is located in Zaandam, The Netherlands

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