Safe Cosmetics Recognizes Shelissa’s Lip Balm Company as ‘Champion” and ‘Innovator’ of Natural Cosmetics

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 6, 2011 --

Honolulu, November 5, 2011 - Since 1999, the president of Shelissa Cosmetics, Shelissa Kearney, has been using ingenuity to pave the way for generations of natural skin care companies to succeed. Environmental Working Group's Campaign for Safe Cosmetics announced Shelissa’s Lip Balm Company, an original signer of the Campaign for Safe Cosmetics, is in compliance with the "Compact for Safe Cosmetics" which ensures ingredients are fully disclosed on packaging and that none of the ingredients contain hazardous chemicals. Part of a major movement in the cosmetic industry to eliminate chemicals in products and update existing cosmetic regulations dating back to 1938, Shelissa’s Lip Balm Co., along with 320 other companies has helped change the face of the cosmetic industry. Shelissa Kearney, a former fashion model and UMBC alumni, is an expert when it comes to skin care and beauty products. With over a decade of research and development experience in the cosmetic industry, Shelissa has exceptional expectations of industry standards, developing five major brands including: Little Lips, Medibalm, Lip Bomb, and My Sexy Lips, and standing by the company’s commitment to safe cosmetics. “This day is really a dream come true. When I set out developing the brands over a decade ago, the goal was to introduce the option of natural skin care. What I did not foresee was that in years to come there would be an organization where cosmetic companies could no longer hide behind loopholes in the FDA or outdated regulations. Safe Cosmetics has opened the door to the consumer and product transparency will become the industry standard, not an option. As a company that prides itself in natural skin care, we are proud to me one of the 321 companies endorsed by The Campaign for Safe Cosmetics on this monumental day in cosmetic history.”

The new report, "Market Shift: The story of the Compact for Safe Cosmetics and the growth in demand for safe cosmetics," can be viewed online at www.safecosmetics.org/businessnetwork.


CONTACT: SHELISSA COSMETICS Ph: 877.Shelissa (743.5477)
press@shelissacosmetics.com and info@shelissa.com

Shelissa Cosmetics corporate office is located in Columbia, Maryland. For questions about this press release contact Shelissa Cosmetics USA: (443) 255-7441.




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