Safe Kids Fair projected to exceed 25,000 visitors in effort to educate kids on healthy living and personal safety

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 11, 2010 --

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Safe Kids Fair projected to exceed 25,000 visitors in effort to educate kids on healthy living and personal safety

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http://www.knrs.com/slc-common/safekidsfair/

For the twelfth year in a row, the Zero Fatalities Safe Kids fair will feature Safety as entertainment for kids and families. Exhibitors, local organizations and super heroes alike will join forces in creating a day of fun for kids while educating them in health and safety. The Zero Fatalities Safe Kids Fair was created by the Safe Kids Coalition of Salt Lake County and KNRS, a local talk radio station with the moniker “Family values Talk Radio.” The event is managed by Helen Turner, integrated marketing manager for Clear Channel in Salt Lake City and will be held on February 27th and the 28th at the South Town Expo Center.
“My favorite part of the event is seeing and hearing families interacting at the event with our participants,” says Turner, “The fair focuses on teaching families about safety in a fun way. Whether talking to a police officer or maybe a firefighter ... Most attendees will learn something they did not know before. That makes it all worth it!”

Worth it for the attendants, yes, but exhibitors and long time supporters should be happy once again this year as the show is expected to exceed last year’s attendance, which was about twenty five thousand visitors. This number is impressive for any event although maybe not so much for this show in the state of Utah. Salt Lake City, specifically Sandy where the event is being held at the South town Expo Center, is a Mecca for young families. In Sandy alone, thirty four point five percent of residents are under the age of 18 (US Census Date) , so a free outing that also reinforces the overall well being of a family seems to be a perfect fit.

That being said, there is also a natural correlation between the event and KNRS, with radio advertisers participating in the Zero Fatalities Safe Kids Fair to reach out to the audience who is oriented around family values. Advertisers that don’t typically use the traditional on air medium can participate in the on- site and interactive forum, giving them a chance to sample the audience, grow their business directly with the attendees and perhaps find a niche to continue marketing to in additional events for the KNRS audience, on air ads or the new and robust online medium that includes streaming; interactive games; custom customer portals; impression campaigns and more.
For businesses that are interested in either supporting or participating in the event, Helen Turner at Clear Channel radio in Salt Lake City is the contact. With many years of experience in the wide variety of advertising outlets available through Clear channel, she is enabled to customize programs for individual businesses. Participants for the 2010 show are encouraged to submit for acceptance no later than Monday; pre-registration for the 2011 show is also underway.

More information can be found online at http://www.knrs.com/slc-common/safekidsfair/

event marketing     Safe Kids Fair     Utah event     Utah kids