Sales of kettles have dropped off in the UK despite a rise in sales for small kitchen appliance.
The traditional "cuppa" has been a standard stereotype of Britons since the 18 century. Recently, the popularity of this drink seems to be in decline and the demand for kettles
felt by 7%. Sales decreased from 8,106 000 units in 2007 to 7,545 000 units in 2012.
Overall ownership has dropped from 83.3 percent of the population in 2008 to 78.8 percent of the population in 2012. In contrast, the demand for coffee machines has increased in the last couple of years. In 2008, 16% of British homes had a coffee machine while in 2012 this appliance is an essential element in 22% of British kitchens.
British people are also spending more money on take away hot beverages. They spend approximately Â£122m a week on their take-away coffee fix, with each coffee drinker spending about Â£393 each year.