SalesFUSION announces release of its B2B Social Media Marketing Solution

SalesFUSION, Inc, the makers of SalesFUSION 360, an integrated sales and marketing demand generation platform, has announced it has rolled out its initial version of social media marketing solutions.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 11, 2009 --Press Contact:
Kevin Miller, Sales Fusion
marketing@salesfusion.com
484-252-9340


FOR IMMEDIATE RELEASE

SalesFUSION Rolls out first version of SocialFUSION360, a B2B social media marketing and tracking solution.

ATLANTA, GA (December 9, 2009) SalesFUSION, Inc, the makers of SalesFUSION 360, an integrated sales and marketing demand generation platform, has announced it has rolled out its initial version of what it is branding as “SocialFUSION360”. The new solution is designed to support b2b marketer’s social media efforts. Information about the new solution can be found at

http://www.salesfusion.com/Solutions/SocialMediaTracking/tabid/533/Default.aspx

SalesFUSION now offers several key product features as standard in the application including sharing widgets and widget tracking for email marketing and landing pages, advocate tracking and web analytics designed to track social media postings. Said Kevin Miller, EVP Marketing & Sales; “SalesFUSION understands the value of Social Media marketing for b2b and we have been testing various types of campaigns, metrics and strategies ourselves since April, 2009. We wanted to run campaigns ourselves first, before we started to put product into the platform so we could explain to our customers what is in there, and more importantly, how best to use it.”

Said Miller “At its most basic level, the key to b2b social media marketing is putting the right content in the right social outlets in order to generate inbound lead traffic. That’s what social media really boils down to. LinkedIn is a great example of this. In LinkedIn, you have content specific groups. These are great areas to network, post information and generate leads”. Proceed with caution however, warns Miller, as groups that are focused on specific content don’t take kindly to overt promotion. There’s a subtlety to how you post and position your company so that you don’t generate negative attitudes towards your brand in groups that are full of potential prospects.

Miller further explained the company’s rational behind where the product is going relative to Social Media: “I started initially promoting webinars and white papers in LinkedIn about a year ago and have since expanded that to include other sites such as StumbleUpon and DIgg. I’m a reluctant tweeter by nature and still believe some outlets, while they receive a tremendous amount of press, still lack a clear purpose relative to B2B. Twitter is certainly one of these, but I’ve forced myself to start tweeting and posting content in that outlet. With SalesFUSION, we’re basically creating a framework in which companies can begin to promote in Social Media outlets and track inbound activity. There is much work to be done from a product standpoint in this area because it is evolving so quickly. An example is we recently added embedded sharing widgets in email and landing pages. We now allow our customers to embed these sharing widgets as a personalized field in all about email. Recipients may then share that email or the content of that landing page in Facebook, LinkedIn and Twitter. What we really want to know, though, is who is actually activating those widgets and in which groups/sites as this will give us a sense of where we should post. If a group of people are found to post our content regularly on a particular LinkedIn group, for example, we may then look into these groups and consider doing direct promotion/posts towards that audience.”

The other major challenge that companies are either beginning to grapple with or most certainly will in the near future is the notion of posting policy management? There was a recent study in which HR was polled on whether or not they check people’s profiles in various social media outlets and a resounding 70% or HR people checked at least the LinkedIn profile. What does this mean for b2b marketing and social media? You don’t want 70 Salespeople tweeting, blogging and posting your brand away on social sites without some level of control. Corporate branding and messaging is extremely important and it takes time, money and effort to create it. A series of bad tweets or posts can damage the work your marketing team and hired agencies has done.

So what to look for from SalesFUSION and the new SocialFUSION360 Solution in 2010 is rapidly expanding functionality and a platform that not only tracks inbound traffic…but controls outbound posts by non-marketing employees.

Today, the application offers the ability to include sharing widgets in outbound content (email and landing pages), inbound analytics for tracking advocates and traffic from social media sites. Version 2 of SocialFUSION360 is slated for Q1-10 and will include several exciting products that are designed to manage and control outbound posts by employees. Learn more at http://www.salesfusion.com/ResourceCenter/tabid/476/Default.aspx


About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality and revenue conversion rates by integrating and automating the lead management process. For more information, visit us online at www.salesfusion.com

More information can be found online at http://www.salesfusion.com

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