SalesFUSION, Inc announces new API integration for Google AdWords to support PPC ROI.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 17, 2009 -- FOR IMMEDIATE RELEASE:
Contact:
Marketing at SalesFUSION
marketing@salesfusion.com
www.salesfusion.com
SalesFUSION, Inc announces new API integration for Google AdWords to support PPC ROI.
Atlanta, Georgia, September 18, 2009

SalesFUSION, Inc, (www.salesfusion.com) the makers of SalesFUSION 360, an integrated sales and marketing demand generation platform announced today that it has completed it’s beta program and has made available for General Availability a new enhanced PPC Tracking tool for Google AdWords. Part of the SalesFUSION 360’s demand generation platform, the API-level integration to Google AdWords gives marketers a new and seamless tool for ensuring their PPC programs are providing a return on marketing investment.
Said Kevin Miller, VP Sales & Marketing at SalesFUSION: “This was a critical component to our new multi-channel marketing management solution released earlier this year. We really wanted to give our customers a real and tangible solution for tracking the performance of PPC campaigns through the entire sales process, right up until the point of closure. The response has been overwhelming to say the least. Most systems are good at tracking leads generated from PPC. What this solution does is automatically correlate your daily spend with sales pipeline metrics”.

The API allows users to configure a direct data feed of AdWords spending into the SalesFUSION database, which then follows the lead traffic into its own CRM or a third party CRM such as Salesforce.com or Microsoft. It completes the cycle from click to client.
Said Miller – “As marketers, particularly in B2B, expand their spending on Google AdWords, this level of integration and tracking becomes an absolute must for the marketer. The days of testing campaigns with company dollars are long gone. In this economy a marketer is going to have a limited budget to spend and they’d better be able to show management tangible results in for the form of dollars. This solution really does this well and puts Marketers in a better position to justify spend and get additional dollars for their programs that are working well”.

As part of the initial rollout of the product, SalesFUSION launched a webinar campaign that teaches how to manage PPC campaigns. The API is currently included with t he purchase of the eMarketing application but will likely carry additional fees beginning in 2010.
About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality and revenue conversion rates by integrating and automating the lead management process. For more information, visit us online at www.salesfusion.com

More information can be found online at http://www.salesfusion.com

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