SAMSUNG FLAGS OFF ‘WHEELS OF HOPE’ PROGRAMME

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 29, 2012 --

Digital technology leader, Samsung India today flagged off its new social campaign – Samsung ‘Wheels of Hope’ Project – the Company’s endeavor to spread knowledge on new age technology products and the world of the internet to students from the lesser privileged sections of society. Flagged off by Mr. J. S. Shin, President & CEO Samsung South West Asia today in the presence of young students, the Samsung Wheels of Hope bus started it journey to reach out to students studying in around 35 MCD and government-aided schools in Delhi/ NCR region between now and December 2011. The Samsung Wheels of Hope bus, which is a converted computer lab with Samsung Notebooks/netbooks and tablets, gives these children their first exposure to the world of computers and the power of the internet .The children are also given a hands-on experience with the Samsung laptops and tablets in the bus .The Company will be scheduling experiential morning and evening sessions for the students at their school premises and the Company hopes to reach out to around 7,500 students in the first phase of the program.

Speaking about the initiative, Mr. J S Shin said, “Education is one of the key focus areas of Samsung’s Corporate Social Responsibility program. Our new project, ‘Samsung Wheels of Hope’ aims to open the doors to technology for a number of young students who do not have access to computers and internet in their schools and at their homes. The program will provide students with their first exposure to laptops and tablets and an opportunity to experience the power of the internet – news, educational content etc using these gadgets. In 2012, Samsung aims to spread this initiative to many more cities and students all over the Country”

Wheels of Hope is part of the company’s CSR initiative -Samsung Hope Project which is committed to the cause of the Indian community through projects in the areas of education, culture and social welfare. Dedicated to the cause of innovation and education, Samsung through its Hope Project has continuously sought to empower the youth from the less privileged sections of the society living in urban slums and peripheral rural areas, through education and sustainable livelihood options, thereby transforming their lives as well as benefiting the society at large.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com/in.