Santa Monica based Youth Fitness Catalyst O2 MAX extends its prom fitness program to get more kids moving in Get Active! America Campaign In support of IHRSA, Let's Move & President's Fitness Challenge

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 2, 2011 -- Los Angeles-based youth fitness and media company helps youth get more excited about getting active with an extension of its popular Primp For Prom program!

Los Angeles, CA, May 2, 2011 – It’s time to get up and move. More than a third of children are overweight or obese in today’s America. Other youth, while not yet in critical danger, have little connection with exercise or sports, which can lead to health problems years down the line. This time of year also happens to be when many girls across the country get ready for prom and look to the wrong places to get their information.

Santa Monica based youth fitness and media company, O2 MAX, seeks to change that. As a conduit for teens, O2 MAX is supporting the International Health, Racquet & Sportsclub Association’s (IHRSA) Get Active America! campaign.

The O2 MAX Youth Fitness Passport started as a popular way for girls to get fit for prom! “As we got more requests from some of our younger members we decided why not offer this to tweens too!” says O2 MAX founder, Karen Jashinsky. The program helps inspire girls all over through the combination of social media and an online journal as the ambassadors get help from online fitness coaches as they work to get more exercise into their crazy schedules!

The MAX Youth Fitness Passport is also an ideal way for youth ages 13-22 to adopt a healthy lifestyle and meet their health and fitness goals. Participants receive daily online coaching, lifestyle support, custom exercise and nutrition plans, and special retail perks. Participants get to try classes at participating fitness facilities such as Real Ryder, Revolution Fitness, YogaWorks and several other facilities. the program includes at-home workouts, online fitness coaching, nutrition plans and special discounts on fashion and beauty items. The cost of the program is $100.

IHRSA and participating health clubs nationwide are supporting the President’s Council on Fitness, Sports and Nutrition’s (PCFSN) Let’s Move! initiative, aimed at getting America physically active. IHRSA has pledged to bring 50,000 supporters to PCFSN’s goal of one million physically active Americans for Get Active America! and O2 MAX is committed to getting as many youth as possible to participate in this as well!

If participants sign up during the week of May 2nd, they get an extra week of fitness to try out with IHRSA clubs that are part of the GAA! Campaign. In addition,

O2 MAX wants youth to realize exercise can be fun – and that fun often comes by realizing what exercises they like, rather than the ones fitness magazines tell them to do. From dance to spin to yoga, the Fitness Passport will truly let teens find their exercise-related passions. The passport is also an ideal way for tweens, teens and college students to discover fitness with the help of an online fitness coach to answer questions and check in with them along the way.

To participate in Get Active America! teens must stay active 5 days a week for at least 6 out of 8 weeks. O2 MAX’s Youth Fitness Passport program begins May 2.

About O2 MAX Fitness:

O2 MAX is a youth fitness and media company based in Santa Monica, CA that creates fitness programs for today’s youth that speak to their lifestyle. By combining real world fitness with social media O2 MAX helps teens and college students fit exercise and healthier living into their crazy schedules. The founder, Karen Jashinsky is a Certified Fitness Trainer and the recipient of the First “Emerging Female Leader” Award by IHRSA, the fitness industry’s leading professional organization. In 2007 she was also named one of the 25 most influential young leaders in the fitness industry by IHRSA. For more information please visit www.O2maxfitness.com .

About IHRSA:
IHRSA, the International Health, Racquet and Sportsclub Association, is the trade association serving the health and fitness club industry. IHRSA's mission is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful. For more information please visit www.ihrsa.org .

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