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Secret of Bvlgari Watches ‘Success

November 20, 2009

At Genta and Roth there works a special team responsible for the gradual elaboration of purely Bvlgari movements,




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(Free-Press-Release.com) November 20, 2009 -- Secret of Bvlgari Watches ‘Success
Bvlgari watches are one of the watches in the word that ever-lasting and ever-growing success,Just like the classical Rolex watches.Then,What is the secret on earth?

First of all, the brand has recently gained great commercial strength - it has established 227 boutiques and flagship stores in different countries of the world. Then, the Bvlgari Company develops timepieces marked by a distinctive 'Bvlgari touch' that are different from products of other brands. Bvlgari timekeeping creations are also highly demanded due to their peculiar watchmaking characteristics.
Italian Culture and Swiss Watchmaking
The whole product range of the brand, including accessories, timepieces and jewelry, are perfect reflections of a true Italian culture. Bvlgari watches feature distinctively Italian design with exuberance smartly united with elegance, as well as advanced technical characteristics.

Timepieces of the brand are easily distinguished by their harmonious shapes and amazing volumes, rounded curves and clear lines, and sometimes very complex construction. Moreover, Bvlgari has gradually merged its native Italian culture with that of Swiss watchmaking.
Bvlgari Time in Neuchatel
Bvlgari Time is based in a nice building in Neuchatel. Here the Bvlgari team works out new product strategies and marketing plans, and establishes 'briefs,' products based on design propositions received directly from the brand's design teams in Rome.

Bvlgari Time is also the place where its products are subjected to quality control and technical testing. Here the brand's master watchmakers assemble all watches with the Bvlgari label. Complicated watches make up the only exception - they are created by the brand's unit based at Gerald Genta and Daniel Roth, located in the Vallee de Joux.
At Genta and Roth there works a special team responsible for the gradual elaboration of purely Bvlgari movements, and mechanisms specifically reserved to the brand. In future, the company plans to develop its own mechanical base. This long-term process implies greater sophistication in complications already offered by the brand.

This year at BaselWorld Bvlgari introduced its Assioma Multi-Complication Skeleton watch. The complicated watch was equipped with a perpetual calendar tourbillon with a second time zone. The movement of the timepiece was initially created by Genta, however it was fully reworked for Bvlgari.
The gold mono-block oscillating weight of the mechanism was developed in a completely new way. It was cut out with an incrusted ring logo, while its top side was lacquered. The team also developed a new gearing sys



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