Secrets to thriving during economic downturn revealed by marketing expert

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(Free-Press-Release.com) January 11, 2012 -- A successful business owner and marketing expert has revealed the top marketing secrets that help small businesses thrive during an economic downturn.

Printrepublic.co.uk founder Stefan Boyle has documented the secrets in a new guide called ‘Essential Guide to Small Business Marketing Success’.

The guide, aimed at small business owners and aspiring entrepreneurs, focuses on building a proven six step marketing plan and shares secrets to adding real value to clients, creating a referral marketing system and perfecting unique selling points.

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Secrets to thriving during economic downturn revealed by marketing expert

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Stefan has used his own marketing successes and failures to create the ‘Essential Guide to Small Business Marketing Success’ and is adamant that the guide will inspire business owners that are determined to use the recession as an opportunity for growth.

He said “More millionaires are created in deep recessions than in boom times; these people take chances and look at the positives rather than the negatives that we regularly see in the media.

“So many business owners use traditional marketing methods and concepts and a large proportion of them say they have wasted loads of money on it.

“Much of their failure in marketing is because they expect results immediately and are negative when they don’t get the results they want; old push marketing methods don’t work and business owners have to realise that we are in an era of consumer led marketing.

“Utilising social media and getting in front of your ideal customer will help to engage and build relationships; you can then position yourself as the ‘go to company’ for your type of products and services.”

As well as creating a guide to help small business owners thrive during a double dip recession, Stefan has become a regular blogger at www.printrepublicblog.com, offering tips on designs for marketing literature and brand management.

Stefan added: “I’ve been in the same position that thousands of business owners find themselves in, struggling to come up with ideas to kick start their marketing campaigns and reach their ideal customer.

“The idea of the blog is to give handy hints that will hopefully inspire business owners to take a chance.

“It’s a great way to discuss common marketing issues with fellow business owners and get to grips with some of the more challenging processes involved.”

Business owners interested in securing their free copy of ‘Essential Guide to Small Business Marketing Success’ can do so by visiting http://www.printrepublicblog.com

Information about marketing literature and marketing consultancy can be found at www.printrepublic.co.uk.

More information can be found online at http://www.printrepublic.co.uk

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