Sector Insight : Market Researcher for the Niche Markets

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 13, 2011 --

Sector Insight recently announced the launch of its new e-store where every professional can buy one of the digital market insight reports produced by Sector Insight. In a buoyant market research sector, Sector Insight innovates by a long drive ahead: it now provides market research reports about niche markets such as the concierge services industry (which accounts globally for less than 1 billion dollars in turnover in 2011) or the nurseries market or the smoothies global market. Generally, these niche markets were overlooked by bigger competitors such as Gartner or Forrester which are focusing on larger markets such as "soft drinks market" instead of smoothies market.

"We applied the 'long tail' theory to the market research sector, without being a pure market research broker like everybody does in these days" explains Alexandre BESOMBES, CEO of Sector Insight. "This way, we have a better control on the quality of our market insights. This also means that we sell less digital copies of each market insight report than our competitors in average but we sell reports on a larger number of niche markets - as a market is often made of plenty of smaller niche markets in fact". The company is based since 2010 in Paris and plans to release more than 50 market insights in 2012 on its website.

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