secure, easy, fast mobile payments from paythru

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 11, 2011 -- Stand 7MM16, Hall 7 (Mobile Money Pavilion)

Amersham, 11th February 2011 –Mobile payments specialist, paythru, will be demonstrating mobile payment applications for nine fast-growing sectors every day at the GSMA Mobile World Congress (Barcelona, 14-17 February 2011).
The nine sector applications being demonstrated are:

1. Football – increase non match day and match day revenues
2. Debt collection – easy, secure method for people to pay their bills
3. Parking – real parking convenience

4. Charity – grow fundraising base and alternative donation methods
5. Retail – allow impulse purchases and more
6. Ticketing – increase cross selling and customer convenience
7. Local Authorities – efficient collection of payments
8. Gaming – simple and secure account top-up and impulse betting
9. paythruMONEY – virtual cards, wallets, vouchers and P2P money transfer

Benefits

paythru’s service has been designed from the ground up, specifically for mobile payments, and so it offers merchants unrivalled benefits. For example, as the world’s first Level 1 PCI DSS compliant mobile payment service you can use it with all banks globally.

Merchants generate more profit with paythru because there is no network revenue share to pay. It also delivers sector leading conversion rates, as paythru’s technology makes the payment process virtually frictionless.
Consumers can use paythru’s service on any mobile phone, on any network and with any bank or credit/debit/prepaid card. Once a consumer has used paythru they can buy from any merchant, anywhere in the world without having to re-enter their card details.

paythru is available as a hosted service, as a white label service or as a fully integrated system and can be paid for through flexible licensing or transaction fee models.

If a merchant is using a mobile app to deliver content paythru is ideal as it works with any app on any app platform, covering the entire purchase – from collecting the card data to depositing funds in the merchants account.

Live transaction reporting and analytics lets merchants keep track of what your customers are buying and includes complete transaction history and reconciliation tools.

ends

For more information please contact:
Richard Houghton/Kate Hartley
Tel: +44 (0)203 178 5052 or +44 (0)771 406 5233

Email:paythru@carrotcomms.co.uk

GSMA Mobile World Congress     mobile payments     paythru