SEVEN TIPS FOR REDUCING COLD CALLS IN YOUR BUSINESS

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 20, 2011 -- When most small business owners and salespeople think of cold calling, they instantly think of a stressful activity that involves calling a prospect who knows absolutely nothing about them or their business. If you have any background in sales, you are aware of the challenges that cold calls possess. Let’s face it, no one likes them. Salespeople don’t like making them, and prospects sure as hell don’t like receiving them. Cold calling is just plain stressful for a lot of people. I would venture to say that it’s almost as stressful as public speaking for many.

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SEVEN TIPS FOR REDUCING COLD CALLS IN YOUR BUSINESS

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Although cold calling has its disadvantages, it should never be completely removed from a company’s marketing strategy. It does have its benefits. But, with that being said, for those who would rather spend their time doing other things, here is a list of seven ways you can reduce the amount of cold calls you make in your small business. Forgive me! Some of them require public speaking. It’s just plain hard to remove talking with others from the game of business!

1. Start A Blog and Write Articles–When you write articles regularly, not only do you increase your exposure by getting yourself in front of your prospects more regularly, but you also add value for them. Over time providing value to your prospects establishes trust. Writing articles will also help optimize SEO for your site!

2. Get On A Talk Radio Show That Relates To Your Business–Okay, so a live radio interview is not for everyone. I understand that, but getting on a talk show gets your name in front of a lot of people at one time. Call in to the show if you have to, but it’s better to be the topic of the day.
3. Give Complimentary Speeches At Local Chamber Meetings–Everyone wants to give a FREE speech. Let’s face it, they can be very effective in getting your business and services press in the local community. But remember, this is a “complimentary speech,” not a FREE one! Never devalue your services. Although you may be engaging in very cost-effective marketing with this type of activity, still let your prospects know that you are well-compensated for your time.

4. Do More Networking–Get involved with your local chamber(s). Be seen in the community by those that matter and make decisions. This also gives you the opportunity to get to know your potential or current customers more closely.
5. Get A Referral From Someone Who Likes You–Prospects are more willing to take your call and not tell you to “take a hike” when you have a quality referral and use a name of someone they know and respect well.
6. Send A Weekly EMail Newsletter–If you don’t have a list of contacts, start one NOW, and send regular, quality material weekly. Make sure your topics add value to your prospects, and keep your content interesting. Don’t be afraid to mix things up.

7. Conduct Complimentary Training Workshops–Training is expensive for all companies, especially small ones. Consider holding complimentary training workshops. If your content is compelling and dynamic, local prospects might very well consider purchasing your other services.

Keep Winning!

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