Shenoa and Company sees an upturn in the Diamond Jewelry Industry with 2010 sales far outpacing 2009

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 17, 2010 -- Shenoa & Company, has seen significant growth in revenues so far in 2010 in the diamond jewelry industry, with a record setting triple digit growth in the first quarter, from the same period in 2009. The growth in unemployment and the unstable economy in 2009 contributed to a virtually no growth. Shenoa attributes this current growth to the stabilization in the economy and shrinking numbers in unemployment that have contributed to growing consumer confidence.

Shenoa & Company will use their 1st quarter success as a launching point for potentially expanding growth initiatives in 2010. "This is a very exciting time for Shenoa & Company. Despite the deluge of new technologies, competition and economic fluctuations, Shenoa & Co. is planning for growth in the coming year." comments Michael Barabash, Sales Manger of Shenoa & Company.

"Consumers who were previously holding off purchasing jewelry have decided the time was right to do their shopping," states Rudi Merom, Director of Shenoa and Company's Online Division. "The cornerstone to continue our growth throughout the rest of 2010 is to improve the user experience on the Shenoadiamonds.com website and to increase the education of our staff and clients" remarks Mr. Merom.

Education of the staff is not limited to just the sales team; the entire organization is undergoing sweeping improvements in all departments. From a client facing perspective, educating the staff will instill confidence in their abilities to provide better recommendations and customer service to an increasingly picky client base.

Conversely by providing education to the clients, it allows the customer to increase their understanding of industry basics and jargon, making the buying process a more enjoyable experience. This creates an educated customer, who statistically is a repeat customer.

About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growing online retailers of diamonds and diamond jewelry.

Web site: http://www.ShenoaDiamonds.com

More information can be found online at http://www.shenoadiamonds.com/

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