“Ski the Face” Lands in Downtown Montreal

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 8, 2011 -- DATE: December 8, 2011

“Ski the Face” Lands in Downtown Montreal

LAKE PLACID, N.Y. --- A new phenomenon has landed in Downtown Montreal this week…and it wasn’t aliens or UFO’s from outer space, but another type of UFO that Whiteface ski area likes to refer to as Unidentified “Face” Objects!

For those Montrealers who find themselves out enjoying the streets of Downtown Montreal and are suddenly seeing mysterious white imprints along the sidewalks or unusual groups of people dressed in white, you may begin wondering “What’s going on here?” Don’t worry you are not imagining things – just a few of our friendly UFO’s spreading the Whiteface word!

Anyone who meets our Whiteface Street Team in Montreal can enter to win a prize package valued over $1,000 and includes eight 2011-2012 “Anytime Lift Tickets” and Whiteface Lake Placid resort wear. Entering the contest not only puts you in the running for this fantastic prize package, but you will automatically receive a “2- for-1 Lift Ticket Coupon” to Whiteface by signing up with your e-mail through the team, as well as some other fun Whiteface goodies! To find more information and your chance to win this awesome prize package, log on to www.whiteface.com/montrealpress.

Whiteface ski area, located in the Town of Wilmington, N.Y. just minutes outside the two-time Olympic Village of Lake Placid, is looking to appeal to our Canadian neighbors with a fun and fresh approach with hopes of introducing skiers and riders to the concept of “Ski the Face” at the Olympic mountain.

Whiteface Lake Placid has been working in conjunction with Montreal based Out-of-Home agency (Outdoor Media Works) and U.S. (Adworkshop) ad agencies, in planning a month-long, interactive three-phase project. In order for this to happen, Whiteface Lake Placid challenged Outdoor Media Works to conceptualize and execute a new and exciting experimental campaign to complement Adworkshop’s undertaking of television and print ad placement in the Canadian markets. Using these multiple mediums, the project is designed to connect with Montrealers and get them excited for the upcoming ski season and visiting the Adirondack Region – the home of Whiteface Mountain.

Not only does Whiteface boast the East’s greatest vertical at 1,045 meters and 86 trails of skiable terrain, but was also voted as SKI Magazine’s #1 Ski Resort in North America in Off-Hill Activities for 19 consecutive years and #1 Ski Resort in New York State in 2011!

Just think…The 2010-11 winter season at Whiteface saw 138 days of skiing and riding at the Olympic mountain with over 247 inches of natural snow and experts are predicting just as much, if not more snow this year, so don’t miss out on your chance for an awesome opportunity to ski and ride Whiteface!

You can follow Whiteface on-line and get up-to-date skiing conditions by logging on to http://www.whiteface.com/mountain/conditions.php. For the latest information on Whiteface and other Olympic venues, log on to www.whitefacelakeplacid.com.

CONTACT: Jon Lundin, ORDA Public Relations Coordinator, (jlundin@orda.org) at (518) 523-1655 ext. 5313

Photo courtesy of Whiteface and the NYS Olympic Regional Development Authority (ORDA).

-- ORDA --

Established in 1982, the New York State Olympic Regional Development Authority (ORDA) was created by the State of New York to manage the facilities used during the 1980 Olympic Winter Games at Lake Placid. ORDA operates Whiteface and Gore Mountain ski areas; the Olympic Sports Complex at Mt. Van Hoevenberg; the Olympic Speed Skating Oval, Olympic Jumping Complex and Olympic Center. As host to international and national championships, the Authority has brought millions of athletes, spectator and participants to the region, resulting in significant economic development.

2634 Main Street, Lake Placid, New York 12946
FAX: 518.523.9275 PHONE: 518.523.1655
www.whitefacelakeplacid.com
NYS Governor Andrew Cuomo, ORDA Chairman Patrick Barrett, ORDA President/CEO Ted Blazer

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