Smart destination marketing thanks to Channel 4 The Hotel

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 15, 2012 -- With the channel 4 docu-soap The Hotel filling our screens each Sunday evening and letting the nation into a little bit of seaside life English Rivera TV is showing its own series. “The idea was to show people the real star of the show, Torbay”, said John Reynolds the man behind the online video portal English Riviera TV.

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Smart destination marketing thanks to Channel 4 The Hotel

Welcome visit Our WebSite:

http://www.englishriviera.tv/

Technology now enables avid viewers to not only consume the TV programme but also surf online and use social media to interact with the stars. It would seem only logical that this is a golden opportunity to get some free publicity of the back of this series and promote what is a wonderful part of the world, Torbay.

English Rivera TV is more than an adverting platform; it’s more of a lifestyle channel. “The idea is to feature the people that live and work in the bay. After all if you want to know the best places to go, the best places to eat and the best attractions to visit ask a local”, said Reynolds.

ERTV latest offering is a slightly irreverent marriage in video between the Deputy Mayor Dave Thomas and Mark the hotel manager. While Mark explains how the programme came about Dave shows the potential visitor how great a seaside resort can look on January 11 2012.

This is a very interesting bit of destination marketing. A seaside resort would be hard pushed to justify the expense of mainstream adverting. However by using social media, video and featuring local people its proving a very engaging idea.
They are also using the services of Scan and Go, market leaders in QR code marketing.

Businesses and organisations a displaying flyers that when scanned take the viewer to the latest edition on ERTV. “Business sponsorship is now starting to arrive and we have some smart plans up our sleeve for the coming weeks to capitalise on the success of the series”, said Reynolds.

So watch this space or rather English Riviera TV

More information can be found online at http://www.englishriviera.tv/

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