Smitten with Puppy (or Kitten) Love?

FOR IMMEDIATE RELEASE
Chicago, Illinois, United States of America (Free-Press-Release.com) January 26, 2012 -- Chicago, IL (January 26, 2012) - A pet's love is unconditional, and so is their owner's. Pet parents are so enamored with their special furry someone, as many as 64% of Americans will spoil their pet with a special gift, spending as much as $15 billion dollars to celebrate Valentine's Day (according to Business Wire).

Here are some excellent gift ideas for Fido and Felix when shopping for Valentine's Day.



NOURISH YOUR FUR-FRIENDSHIPS

Today, pet parents have more options than ever to nourish their furry friends. Spring Naturals™ is a fresh new line of natural dinners and treats designed to nurture the health and well-being of dogs of all ages and breeds. The family of no-compromise recipes is made with real meats, whole vegetables, whole fruits and whole grains - meat, poultry or fish is always the first ingredient. Then whole chickpeas, green peas and eggs are added to offer pets a unique blend of high-quality proteins. And since these products do not contain meat, poultry or fish meals of any kind, they can be formulated without high-glycemic ingredients like corn, wheat, soy, potato starch or rice. Recently recognized by Pet Business in their 2011 Industry Recognition Awards, Spring Naturals was chosen as the year's top pet food. Available in Whole Grain and Grain Free varieties (Organic line will arrive this March), Spring Naturals dinners and treats are made by a family-owned company in the USA.

www.SpringNaturals.com



LOVE IS MORE THAN SKIN DEEP - IT'S SUPPLEMENTALLY NUTRITIOUS TOO

Love your pet, but not wild about his shedding? PSCPets.com® exclusively offers their branded Skin & Coat Soft Chews to help prevent the fur from flying. These savory, chewy morsels are specially designed to support a healthy looking, luscious coat. The secret is a unique combination of Vitamin E, Omega 3 and Omega 6 Fatty Acids - essential acids your pet's body can't create itself. PSCPets Skin & Coat Soft Chews are also an excellent source of Biotin, a necessary vitamin that helps enhance the production of additional fatty acids that are beneficial to your pet's health. They can even help prevent skin problems associated with itching, scratching and allergies. Help your loved one look his best this Valentine's Day and serve him Skin & Coat Soft Chews from PSCPets.com. You and your vacuum will thank you.

www.PSCPets.com



KISS THE ONES YOU LOVE

Love to shower your pet with kisses? Then you'll love Stella & Chewy's® Carnivore KissesTM Treats! These freeze-dried treats are made with only natural, premium raw meat and will perfectly compliment your pet's diet. Every Stella & Chewy's recipe is made without grains, glutens, fillers, added hormones or antibiotics, artificial preservatives and colorings. They don't even add sugar or salt!

These treats are made with 100% raw meat that is simply freeze-dried to lock in the nutrition and flavor. In the freeze-drying process, the moisture is removed from the raw meat without cooking it, therefore retaining virtually all of the nutritional value of the raw meat.

Carnivore Kisses are 100% nutritious and delicious and are available in 100% Angus Beef, 100% Chicken, 100% Duck and 100% Wild Alaskan Salmon. Look for Stella & Chewy's at your local pet product store and choose the healthy treat that your pet will love as much as you love them.

www.StellaandChewys.com



GOOD DOGGY-MANNERS DESERVE DROOL-WORTHY REWARDS

For the pooch with model behavior here is a treat as lovely as he is. Lickety Stik® by PetSafe® is a new and innovative liquid treat for dogs that provides a healthy, all-natural snack while on-the-go. Designed with pet parents' convenience in mind, Lickety Stik is easy to throw into a purse or keep in your back pocket when heading out to the park or when packing for a roadtrip. Most importantly, dogs can't get enough of this treat! With only 1 calorie in every 10 licks, this is a treat both consumers and their pets can feel good about. Lickety Stik is available in three irresistible flavors - Savory Chicken, Braised Liver or Smoky Bacon. No matter your Valentine's Day plans, Lickety Stik is easy to pack, easy to treat and easy to fall in love with.

www.PetSafe.net/LicketyStik



ROMANCE KITTY TOO

The feline-famed line of Imperial Cat® Scratch 'n Shapes TM has introduced their most love-ly designs yet in their Valentine inspired line of prints. Developed to satisfy kitty's natural urge to scratch while promoting a healthy lifestyle, this season's patterns will make kittens smitten.

The love-able designs add a fresh twist to cat owners' favorite high-quality, eco-friendly Scratch 'n Shapes. Choose from three prints (a sweet X & O pink print, a colorful Valentine confetti design and a candy stripe pattern), select your favorite shape for application and you've got a scratcher perfect for your home's décor. The simulated tree bark - or honeycomb texture - of the scratchers satisfies your cat's longing to scratch, plus each shape comes with a bag of Certified Organic Catnip to please even the most stubborn kitty. Known for their whimsical designs, Scratch 'n Shapes fit in any home or space - leaving carpeted posts and platforms as regrettable faux pas. Scratch 'n Shapes are made in the USA, from 100% post consumer recycled materials and are 100% recyclable after kitty's use.

www.ImperialCat.com

ABOUT MATRIX PARTNERS

Headquartered in Chicago, Matrix Partners is an award-winning brand strategy and communications firm specializing in pet product advertising, publicity and promotions. Passionate about pets since 1987, Matrix has created successful marketing campaigns for hundreds of consumer and pet product brands. Matrix's client experience includes dozens of national brands ranging from pet foods, treats and supplements to cat litter, accessories and grooming aids. For more information, visit www.matrix1.com.

Imperial Cat     Lickety Stik     PSCPets.com     Spring Naturals     Stella Chewy s