Social Media Tips for Non-Profit Charities to Drive Donations

FOR IMMEDIATE RELEASE
Palm Springs, California, United States of America (Free-Press-Release.com) October 3, 2010 -- Rick Rockhill, host of The Palm Springs Savant & Co offers tips for non-profit charities on how to drive donations through social media. Drawing from his experience in the pet industry, Rockhill interviews two guests from the pet community to provide a model for a non-profit organization or individual seeking to maximize fund raising efforts.

The episode is available to be heard in archive on demand anytime at http://www.blogtalkradio.com/palm-springs-savant/2010/10/03/palm-springs-savant-co-123-driving-donations-for-n It is also available as podcast from iTunes.

This show is an in-depth discussion on the role of social media to help non-profit charitable organizations with raising money for causes and events. Organizations large or small, to individuals attempting to raise money for their favorite cause will benefit from listening to this show.

“My experience working with some non-profit groups is there is often a disconnect from taking an idea to effectively activate their base to reach new potential donors” said Rick Rockhill, host of the show. “I approached this topic from my knowledge in the pet community and invited guests to share real examples of how they use social media for success in fund raising” Rick continued.

Listeners will learn how to combine online and offline marketing, social media marketing, blogging, and websites to engage users. Both guests provide insights of how to integrate social media sites such as Twitter, FaceBook, YouTube, as well as websites and blogs into marketing efforts. Learn about offering donation premiums, working with retailers, planning TweetUps and using videos to activate the base of supporters. The show also includes tangible examples of how to motivate volunteers and activate your base with a robust social media campaign.

This show is packed with examples and ideas that will be helpful for charitable organizations of any size. This segment also includes tips from Mashable.com and ITTY.BIZ.com about social media fund raising. Guests Kim Smith from The Petco Foundation and popular blogger Diane Silver of 'todogwithlove.blogspot.com' and Twitter's @CosmoHavanese.

ABOUT KIM SMITH

Kim Smith has over 13 years experience in web development and is Senior Web Manager for the PETCO Foundation. She is responsible for the organization’s website, social media and email newsletters and is a regular contributor to The PETCO Scoop blog. Ms Smith is a working board member for Pit Bull Rescue San Diego, responsible for branding and web based marketing including an online dog sponsorship program and social media interactions. She cites her passion for animals and a penchant for animal welfare as a driver for her web expertise.

ABOUT DIANE SILVER
Diane Silver is the author of the blog “ToDogWithLove.blogspot.com” and the voice behind @CosmoHavanese on Twitter. She has spent the past 25 years working in public relations and corporate communications and held senior management positions at several major corporations. She is also a former sportswriter for Ann Arbor News and Ypsilanti Press. Today she is active with dog agility and supports numerous animal related charities. She is a regular contributor to Anipal Times and is active with PawPawties fundraising efforts online.

To listen to The Palm Springs Savant & Co radio show: http://www.blogtalkradio.com/palm-springs-savant
It is also available on podcast from iTunes

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ABOUT RICK ROCKHILL

Rick Rockhill is known as the Palm Springs Savant, based on a blog he has written since 2006. His weekly radio show is based in Palm Springs, California and features celebrities in the world of film, stage and television, as well as local Palm Springs happenings, society events, restaurants and popular attractions in the Palm Springs and the Coachella Valley with an eye toward the California desert lifestyle. Rockhill is a seasoned executive with over 25 years experience in retail and brand management. His professional experience includes the pet industry, confections, and apparel. With over five years experience in social media marketing and public relations, Rockhill speaks regularly at conferences and seminars.

For more information on Rick Rockhill: http://rickrockhill.blogspot.com
Follow on Twitter @RickRockhill

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