South Norwalk Ad Agency Director to Host Educational Seminar at 2011 Summer Fancy Food Show

FOR IMMEDIATE RELEASE
Norwalk, Connecticut, United States of America (Free-Press-Release.com) May 18, 2011 -- Paul Zullo, Managing Director of South Norwalk-based marketing agency, Silver Creative Group will host an educational seminar about online marketing and ecommerce at the Summer Fancy Food Show in Washington, D.C. on July 12.

Silver Creative Group focuses on gourmet and specialty food brands with exceptional products. The 10-person team often acts as an outsourced marketing department for it’s clients, providing strategic guidance and creative inspiration to give brands a competitive edge.

Zullo’s seminar, Developing Integrated Online Marketing Campaigns That Convert, is part of the Fancy Food Show Education Program, which is designed to give exhibitors and attendees direct access to a variety of industry experts in the specialty food and beverage world. “Most small business owners understand the importance of online marketing, but don’t have the knowledge or resources to make it a worthwhile endeavor,” says Zullo. “The goal of my seminar is to provide the audience with best practices and strategies to implement online marketing tactics such as social networking, email, search engine marketing and display advertising. My seminar reviews when and how these tactics should be used and which ones are the most useful based on specific marketing objectives.”

The Summer Fancy Food Show is the largest marketplace for specialty foods and beverages in North America, featuring over 180,000 products from more than 80 countries, including fine chocolate, artisanal cheeses, meats, confections, snacks, beverages, the latest in natural and organic products, and more. This year’s show will take place July 10 – 12, 2011, at the Walter E. Washington Convention Center in Washington, D.C.

Developing Integrated Online Marketing Campaigns That Convert will be held on Tuesday, July 12 from 8:00am – 8:45am at the Walter E. Washington Convention Center. Tickets are $35 ($45 after 7/8) for NASFT members and $70 ($90 after 7/8) for non-members. Visit www.specialtyfood.com/fancy-food-show for more information.

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Silver Creative Group is a branding, marketing and design agency specializing in the gourmet food, health/nutrition, real estate and corporate services industries. Located in South Norwalk, CT, Silver Creative Group provides a full suite of creative services, online and traditional campaigns, backed by sound marketing strategies. The family-owned business moved from Brooklyn, NY to South Norwalk 8 years ago.

More information can be found online at http://www.silvercreativegroup.com

Branding Agency     CT marketing agency     Fancy Food Show     online marketing     south norwalk     specialty food