Speedo’s Partners 2012 Swimathon

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 24, 2012 -- Speedo, the UK’s no.1 swim brand, has announced its Official Partner status with the 2012 Swimathon Weekend, which will take place on 27-29th April 2012. Swimathon is the world’s largest fundraising swim and is hosted in swimming pools throughout the UK. The last event saw 580 swimming pools throughout the UK participate and this is likely to be many more in 2012

As part of its role as Official Partner, Speedo will be providing branded swim caps to all Swimathon participants as well as promotional T-Shirts and clothing for event organisers. Speedo sponsored athletes will also be involved in the launch and promotion of the event.

Mark Wyatt, Speedo Commercial Director said: “At Speedo we pride ourselves on our support of grass roots swimming. As this event is run through several hundred swimming pools nationwide and involves 10’s of thousands of swimmers it ticks all of our boxes in terms of inspiring people to swim as well as raising money for worthy charities. .”

Duncan Goodhew, Swimathon President said “We’re delighted to welcome Speedo as a new Swimathon partner for 2012. No doubt, this year’s entrants will be inspired by Speedo’s talented swimming ambassadors to raise vital funds for Marie Curie Cancer Care and Sport Relief at what we believe will be the biggest Swimathon Weekend ever.”


For further information please contact:
Rae Young t. 0207 940 7176 e. rae@brandnation.co.uk

About Swimathon

Swimathon started in 1986 and since then more than half a million swimmers have taken part raising over £34 million for charity. Swimathon has raised funds for a variety of nominated charities, including Macmillan Cancer support, NSPCC, The British Heart Foundation, The Prince’s Trust and, most recently, Marie Curie Cancer Care and the Swimathon Foundation.

About Speedo®

The UK’s no.1 swim brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS,
FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. RACING SYSTEM is a trademark of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending. The FASTSKIN3 Racing System cap, goggle and suit has worldwide design rights and patents pending.