Stardust Broadcasting Airs National Commercial for Men Unwilling to Talk

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 19, 2010 -- Torrance, CA June 17, 2010– Empower X Nature Unlimited (EMXNU) and Stardust Broadcasting to launch a national TV bilingual campaign for Prolongsx, a 100% natural Premature Ejaculation (PE) product.

Why? was the question posed to Edward Estrada, VP Marketing, of Empower X Nature Unlimited. In a recent study done in Europe on PE, the finding was that men are embarrassed to talk about their condition. Why would you do a National TV ad for Prolongsx, a product for PE – a taboo subject?

“We have dedicated thousands of hours talking to 11,425 distressed callers suffering, because the problem got worse over time and their future seemed bleak. The phone makes it a safe alternative to a face to face with someone,” Estrada tells us.

“We picked Stardust Broadcasting because they have experience handling similar products and their strategy to reach some 46 million anxious men makes the most sense. Their 22 year experience in airing direct response TV commercials (DRTV) is a plus,” reports Estrada

Stardust’s strategy to combine an award winning script writer, who understood the emotional journey right away and a young professional spokes person provided the edge for their selection. The script and the personality will invite more men to want to call.

“We found in our experience that men opened up more to women than men. They gives them trust and confidence. While it’s still sensitive, the gentler voice invites them to open up and not sense that they will be judged by some macho attitude on the other end,” says Estrada

Studies demonstrate that the PE condition is not limited to any age group. A sense of powerlessness over the problem develops. It starts as a surprise the first time, but with frequency, it becomes incapacitating.

“Being able to talk about the problem allows us to recommend a successful strategy consistent with the severity. It dictates the frequency and timing of product use. You wouldn’t get that from over the counter products,” comments Estrada.

Empower X Nature Unlimited is a Torrance based company that provides natural proprietary blend supplements for varied conditions. Besides PE, Empower X Nature offers its products to sufferers of Erectile Dysfunction, people with Weight issues, Anti-Aging, and Brain fitness. Empower X Nature has offices at 2740 California St., Torrance, CA 90503 and distributes its product through a network of affiliates.

Stardust Broadcasting has been in the business of producing and airing DRTV commercials and infomercials for over 22 years. They are recognized within the industry as a major player getting leverage with networks for Joint Ventures. It has produced and aired hundreds of commercials and infomercials, that have sold sevreal hundreds of millions of products.

Media Contact: Edward Estrada
310-787-9000
info@ProlongSX.com
www.ProlongSX.com

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