Synygy Receives “Positive” Rating in Influential Analyst Firm’s Report on Sales Incentive Compensation Management Software Vendors

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 17, 2010 -- Synygy, Inc., the largest and most experienced provider of sales performance management (SPM) solutions, today announced that it received a “Positive” rating in Gartner, Inc.’s 2010 Market Scope for Sales Incentive Compensation Management Software.

In its assessment of market conditions, the report estimates that “through 2012, enterprises will miss the equivalent of 5% to 10% of annual sales as ‘lost opportunities’ that could have been captured through improved management of sales territories, quotas and compensation plans.”

The Market Scope for Sales Incentive Compensation Management Software report, authored by Michael Dunne and published March 5, 2010, also posits some important trends, including:

• “support for workflows, modeling environments and analytics will increasingly be viewed as critical capabilities in evaluations”
• “sales ICM will provide the foundation for SPM initiatives for integrating planning and management practices for sales territories, quotas and compensation”

“Synygy pioneered the sales ICM market over eighteen years ago, originated the on-demand ICM delivery model using our own data centers, and now leads the industry with the broadest and most comprehensive suite of SPM software products available,” said Mark A. Stiffler, Synygy’s president and CEO. “Combine that with the largest and most experienced professional services and software development organizations, and we believe it’s no wonder why Synygy has received a Positive rating from Gartner, Inc.”

For more information on Synygy’s sales compensation management software and services and other SPM solutions, visit www.synygy.com or e-mail sales@synygy.com.

About Synygy

Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. These include SPM solutions for: sales compensation management (incentive compensation; rewards and recognition; and total compensation); sales communications management (sales portals; reports, dashboards, and analytics; and analyses, alerts, and answers); sales goal management (territories and channels; quotas and objectives; and pipeline analysis and forecasting); and sales process management (recruiting, evaluating, and training; data repository and data processes; and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 19 continuous years of success. www.synygy.com

MarketScope Disclaimer
The MarketScope is copyrighted 2010 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respe

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