TEDxEAST Selects Workhouse as Agency of Record

FOR IMMEDIATE RELEASE
Manhattan, New York, United States of America (Free-Press-Release.com) January 25, 2012 -- TEDx WAS CREATED IN THE SPIRIT OF TED’S MISSION, “IDEAS WORTH SPREADING”. THE PROGRAM IS DESIGNED TO GIVE COMMUNITIES, ORGANIZATIONS AND INDIVIDUALS THE OPPORTUNITY TO STIMULATE DIALOGUE THROUGH TED-LIKE EXPERIENCES AT THE LOCAL LEVEL.

WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected by TEDxEast as its Agency of Record (A.O.R). Workhouse will develop integrated promotional campaigns that synchronize communication efforts and will execute a comprehensive public relations plan on behalf of the organization. The Assignment is effective immediately. Interested media please contact Workhouse, CEO Adam Nelson directly via email nelson@workhousepr.com or by telephone +1 646. 205. 3540.

Celebrating its 10th event this year, TEDxEast continues to captivate the imagination of thousands of New Yorkers and global audiences alike through major one-day events and intimate “salons”. Planning is now well underway for the highly anticipated 2012 edition entitled The View From In Here, which takes place in New York City on 11 May 2011 at Lincoln Center’s Alice Tulley Hall. Confirmed speakers include The Roots, Space Geologist Dr. Oded Aharonson, Biological Anthropologist Dr. Helen Fisher, School Improvement Activist Dr. Pasi Sahlberg, Innovator Jeff Carter, Chemist Dr. Kim D. Janda, Psychologist Dr. David Pizzaro, Anthropologist Dr. Jon Marks, Biochemist Dr. T Colin Campbell, Creative Swat Team Leader Ross Martin to name a few.

MEDIA CONTACT
Interested media who wish to schedule an interview with TEDxEast founder and curator Dr. Julianne Wurm, please contact Workhouse, CEO Adam Nelson via telephone +1 646. 205. 3540 or via email nelson@workhousepr.com to explore the options further.

Finding ourselves in a time of considerable social upheaval, TEDxEast organizers recognize this as an opportunity to step back and look at things more critically with our community. With a tightly curated program of 25 ideas, personalities and performances, the organizers have designed a day that takes the TEDxEast experience to a n entirely new level.

“The View from In Here is designed to engage our community,” says Dr. Julianne Wurm, founder and curator of TEDxEast.
“Our event will offer an examination of multiple perspectives - the shades of grey that inhabit all aspects of life.”

TEDxEast brings the spirit of the TED conference to New York City, hosting some of the world's most fascinating thinkers, doers and teachers to inspire attendees to create greater impact with their ideas. And true to the format of the TED conference, TEDxEast presenters will give the talk of their lives in 18 minutes or less. TEDxEast is the first and largest TEDx event in NYC. This will be the 10th TEDxEast event. Think of TEDxEast as a retreat with 1000 of your smartest, curious and most inspiring friends. This is a time to explore new ideas, be moved by visionary thinkers, and gain exposure to concepts you may not have ever seen before. TEDxEast is also a time to check-out from the day to-day routine, and enter a day of intellectual adventure. The presenter line-up will inspire attendees with captivating talks, stirring musical performances, and great dialogue surrounding ideas. Speakers for this year’s TEDxEast event will be announced in the coming weeks. Ticket applications are now being accepted and speaker updates will be posted on the organization’s website. Visit www.texeast.com

WHEN: 11 May 2012
WHERE: Alice Tully Hall at Lincoln Center
HOW: Apply to be considered for attendance at www.tedxeast.com

SPEAKERS
The Roots: Musicians
Dr. Oded Aharonson: Space Geologist
Dr. Helen Fisher: Biological Anthropologist
Dr. Pasi Sahlberg: School Improvement Activist
Jeff Carter: Innovator
Dr. Kim D. Janda: Chemist
Dr. David Pizzaro: Psychologist
Dr. Jon Marks: Anthropologist
Dr. T. Colin Campbell: Biochemist
Ross Martin: Creative Swat Team Leader

WHAT IS TEDx?

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxEast, where x=independently organized TED event. At our TEDxEast event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. This independent TEDx event is operated under license from TED.

W O R K H O U S E

WORKHOUSE (workhousepr.com), one of the country's leading public relations and integrated creative agencies, represents TEDxEast and serves as media contact and A.O.R. Our hands are dirty! Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Debbie Harry, Francis Ford Coppola, David LaChaplle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazzi Gallery, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Visit workhousepr.com

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