TEQUILARACK™ to Sponsor & Participate in Spirits of Mexico Festival

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 19, 2009 -- August 13, 2009, Centreville, VA. TEQUILARACK™, owned by International Tasting Group (ITG), the U.S. importer of six 100% Agave Micro Tequila brands, is honored to be a contributing sponsor and participant at the upcoming Spirits of Mexico Festival. This is the sixth annual festival celebrating the spirits and the spirit of Mexico. It will be held in San Diego, CA on September 11th & 12th.

The Festival includes a private Tasting Competition and two public events including the Spirits of Mexico Tasting Reception & Dinner on Friday Sept. 11 at Old Town Mexican Café & the Festival Main Event on Saturday September 12 at the NTC Promenade McMillin Event Center. The Main Event includes Seminars featuring Master Tequileros, Blenders, Authors and Tequila Aficionados. More than 100 marks may be tasted during the event, including some rare and unusual Tequila, Mezcal and Sotol brands. Proceeds from the Silent Auction, featuring fine spirits and other products, including products donated by TEQUILARACK™, 100% will benefit the Sky Ranch Foundation. To purchase admissions and receive more information, visit www.polishedpalate.com.
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MORE ABOUT TEQUILARACK™
TEQUILARACK™ is a platform that allows consumers to taste, compare and enjoy a selection of Micro Tequila brands. Each brand is made in extremely small batches by family run distilleries. This affords consumers a wide-range of taste profiles. This platform is designed to coincide with the growing popularity of tasting flights and the increased trend towards entertaining at home.

A Tasting Rack display for on-premise bars and restaurants is available and currently in the trade. The Tasting Rack display accommodates three TEQUILARACK™ brands to be sold as a tasting flight set. TEQUILARACK™’s innovative and interactive website, www.TequilaRack.com is integral to its goal of building and educating a community of Tequila Aficionados. Through the website, designed by FATHOM (www.fathom.net), TEQUILARACK™ hopes to connect with the ever-emerging subcultures of foodies who appreciate finer tastes and new ways to expand their love of gourmet spirits.

MORE ABOUT ITG
International Tasting Group (ITG) imports, markets and sells distinctive tastings of ultra-premium alcoholic beverages using proprietary packaging, display and an interactive web based education process that, through consumer preferences, allows Breakout Brands to be identified for individual development. TEQUILARACK™ is the first trademarked platform. Additional branded tasting platforms will rollout in future years.

ITG is comprised of 20 owners/advisors with more than 300 years of combined expertise in the alcoholic beverages industry spanning all facets thereof including importing, production, operations, back-office, communications, sales and marketing.

     alcoholic beverages     drinks     Spirits of Mexico     tequila