THE 2011 HOOTERS SWIMSUIT CALENDAR Celebrates 25 Years of Unprecedented Success As The Largest Selling Swimsuit Calendar Of It's Kind

FOR IMMEDIATE RELEASE
Manhattan, New York, United States of America (Free-Press-Release.com) September 23, 2010 -- Clearwater, FL October 2010 – When the publishers of the Hooters Calendar produced the first edition of the 1986 Hooters Calendar, they never dreamed their almanac would still be around and more popular than ever a quarter century later.

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THE 2011 HOOTERS SWIMSUIT CALENDAR Celebrates 25 Years of Unprecedented Success As The Largest Selling Swimsuit Calendar Of It's Kind

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In 1986, the first edition of the Hooters Calendar hit the few Hooters Restaurants in existence at that time. Hooters of Clearwater, Tampa, Orlando, Jacksonville and Lakeland sold out of the 2,500 copies printed that year. The distribution for the new 2011 calendar is estimated at almost a half million worldwide. It is considered the best-selling calendars of its kind.
The 2011 edition of the Hooters Swimsuit Calendar is distinctive in several ways. For the first time ever, the calendar has been produced with a flip cover depicting two gorgeous cover girls on the front. There are 36 oversized full color pages, over 200 photos of the most striking bikini clad babes on the planet, this year’s calendar includes a patriotic retro-military poster featuring tops inspired by the army, navy and marines that were body painted.

The 25th Anniversary Calendar Cover Girls Epitomize 21st Century Women

The two dazzling models that grace the dual cover the 2011 Hooters Calendar are wonderful representatives of the modern women who work at the Hooters restaurants. Diverse in many ways, they are similar in that they are talented muli-taskers who juggle busy work, family and social schedules while also making promotional appearances for the Hooters Calendar and forging their futures.

LeAngela, a senior at Ohio State University, is the winner of the 2010 Hooters International Swimsuit Pageant, an honor that came with cash and prizes. She has been working for Hooters for almost 5 years and has appeared inside the calendar in previous years. In addition to her work at Hooters in Columbus, OH, she is a businesswoman whose company executes Government contracts. She has recently signed with the Fox broadcast network and will be covering events for FoxSports.com.

A focal point of LeAngela's cover photo is the bikini top consisting of military "patches." She designed it and then made herself. The idea came to her when she was on tour overseas in Kuwait with the Hooter's Let Freedom Wing - Operation Calendar Drop goodwill tour that takes place around Thanksgiving and is designed to give our Troops a taste of home. LeAngela was extremely moved when some of our servicemen and women gave her their patches. These signed patches are very personal to a seviceperson as they are worn on one's uniform and designate where they are from, their squad, rank and duties.

LeAngela vowed, "I will not let these patches sit in a box collecting dust; I really want to honor the Troops. I thought about making a jacket or a quilt but I ultimately put them together with Velcro and arranged into a swimsuit top. I took it to the Hooters Calendar photo shoot and showed it to creative director Holly Majko who suggested we use it in some of the shots. And that's how it ended up on the cover. For me, it's a big salute to the Troops and a thanks for all they do."

Rachel, an Arizona native and runner-up in the Hooters International Swimsuit pageant, was not even born when the first Hooters Calendar was published in 1986. She's happy to be living in present times when women can work and have a career. For Rachel, "Working at Hooters has been perfect for me. The money is great and I can focus on the most important thing in my life: daughter Ruby, 4 1/2 .

Her flexible schedule at the Phoenix Hooters allows her to participate in important educational and recreational activities with Ruby from pre-school to kiddie Yoga. "Ruby felt just like a little princess when she came along to the Hooters pageant and to calendar photo shoots," say Rachel proudly. "The girls even did her hair and makeup!"

Rachel looks forward to traveling and making appearances for the Hooters calendar in the coming year.

The Hooters Calendar Like All Things Hooters is Lots of Fun and a Collectible

Noticeably the months are not in chronological order. Doug Vollmer, head photographer and project director, continues, “As far as the months being out of order, that was how they originally came from the printer for proofing. We kind of liked the idea that, in order to find the right month, you had to search through the entire calendar. That way, you would revisit all of the girls and the content again and again. You’re not just seeing the models for one month, you’re seeing them every month.”
Chuck Melcher, publisher of, and partner in, the Hooters Calendar, elaborates, "Our calendar had to be different. Anyone can make one you can write appointments and birthdays in, but we wanted to create a calendar that would actually make your day better. I think we've managed to accomplish that."

Some of the Hooters Girls featured in the 2011 Calendar will embark on a promotional tour beginning October 6 & 7, 2010 at the Manhattan Hooters. They will appear at autograph events and personal appearances at Hooters locations around the country. And be sure to look for them on television, radio, newspapers, magazines and online.

2011 Hotel Oscar Oscar Tango Echo Romeo Sierra Calendar


Beginning in 2003, and every year since, our family of over 398 domestic Hooters Restaurants sends Hooters Calendars to our U.S. Troops overseas as part of a program called OPERATION CALENDAR DROP. Hooters customers can purchase a calendar and write a special message on it for our men and women that are serving overseas. Hooters restaurants will the send these calendars to our troops.
About the Hooters Calendar

The Hooters Calendar has come a long way over the years. It has improved in size and shape as well as in quality and content. The process for selecting the girls is simple, yet as Hooters restaurants grew from one location to well over 460, it became a time consuming, year-round job. First, girls submit photos of themselves to the Hooters Calendar Photo Crew for consideration. This year there were about 3,000 submissions. Several girls are then selected from each Hooters market for a professional shoot, sometimes in their local area or State, oftentimes in fun locations like Aspen, Las Vegas, Hawaii or the Caribbean. “It’s a tough job,” says Doug Vollmer, head photographer and project director kids. “But somebody has to do it. Might as well be me!”
Vollmer has two other photographers working with him around the country to accomplish this portion of the process. This year, approximately 500 Hooters Girls were chosen to be professionally photographed. After all the photo sessions have taken place, the Hooters Calendar Photo Crew pour over the tens of thousands of photos culled from these shoots and then begin the arduous task of narrowing down the pics of the girls.

Each Hooters Girl is represented by a few of her best shots and then these are reviewed at the annual Photo Selection Convention held in Clearwater, Florida, home of the original Hooters. Generally held at the end of the summer, the photo selection process includes Hooters owner’s, franchisee groups, marketing associates and special celebrity guests, who all participate in the process of whittling down the thousands of photos to the Hooters Girls that made the cut for the 25th Anniversary 2011 calendar. The Girls selected then enjoy a year of celebrity, traveling around the country, appearing on radio and television programs, doing calendar signing and generally just enjoying being recognized as some of the best looking women in the world.
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