THE CONTAINER STORE’S BRAND ADVOCACY APPROACH TO INCREASING SALES

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 4, 2009 -- Dallas/Fort Worth: For the past 10 years, The Container Store has made the FORTUNE Magazine list of “100 Best Companies To Work For”. How do they do it? And what keeps them ahead of the competition even in tough economic times?

The Dallas/Fort Worth American Marketing Association is pleased to present Casey Shilling, Vice President of Marketing Communications, who will share how The Container Store continues to thrive when other companies are struggling. Shilling will present how The Container Store engages, empowers, communicates, and motivates their 4000 employees to serve as brand ambassadors for the company’s “Yummy” culture.

Shilling will also address The Container Store’s multi-pronged approach in their external marketing efforts, including, the use of traditional media campaigns (direct mail, catalogue, billboards, in store, etc), in conjunction with new media (interactive website and social media), and how they continuously measure their efforts to determine marketplace impact. To see an example of The Container Store’s social media activities, check out their Facebook site, http://www.facebook.com/containerstore where they encourage their customers to engage.

Event Takeaways:

• The strategy behind internal communications and training
• The power of employees as brand advocates
• The importance of an integrated marketing approach and measurement


To find out more about the Container Store culture, communications and the new role social media now plays, please join us for the next DFW AMA Executive Luncheon:

Brookhaven Country Club
3333 Golfing Green Drive
Dallas TX 75234 US
Wednesday, November 18, 2009
11:30 am - 1:00 pm
Pre-registration: DFW AMA Members $28 Non Members $38 includes hot lunch buffet

At the Door: DFW AMA Members $38 Non Members $48 includes hot lunch buffet

Seating is limited - Visit http://bit.ly/3Z77Ub for additional information and registration.

Thank you to our Sponsor - the Dallas Business Journal


About the D/FW AMA:

The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Fluor, Fossil, GfK, Zachary & Associates, Texas Instruments, American Airlines, JC Penney, and La Quinta Hotels. For more information, go to: www.dfwama.com.

ambassador     American Marketing Association     Brand Advocacy     dfw ama     Marketing     The Container Store