March 13,2013
Food For Thought includes the following segments in this market: liquid milk, powdered milk, fresh cheese, natural cheese, processed cheese and eggs.
Food For Thought presents in its report separate estimates for each of these segments before arriving to the aggregate sales number presented.
Liquid milk is unsurprisingly the largest segment, with just around ¼ of sales expressed in blended retail and foodservice buy-in prices.
Some products segments are growing, other are stagnating or downright declining in value terms, which is why the report is a useful tool in the hands of strategy decision makers. Cream, processed cheese, powdered milk and eggs are far less dynamic than yoghurt and condensed milk, both growing at single digit annual rates.
Foodservice represents about 15% of the total aggregate market, but there are substantial variations across the specific product segments in this category. Cream, powdered milk and condensed milk have the highest percentage foodservice demand whilst as expected liquid milk has the lowest percentage, 7%.
The supply is rather fragmented, with Kraft, the market leader for the aggregate category, accounting for just around 15%. The top-3 players account for just 32% of the market. The market structure is very different at the individual category level and the report is useful tool for identifying gaps in the market and business opportunities.
Own-label represents above 40% of the aggregate market, but obviously this figure is directly impacted the heavy own-label representation in liquid milk.
Dairy market research in USA is available at: https://www.fft.com/The_Dairy_Products_Market_in_USA_FFTReport_num_C-USA-1007.html
Food For Thought food and drinks market reports cover 114 products and 32 product categories in each country researched.
For more details about us visit fft.com
