The dislocation development situation of exhibition industry in China

exhibition industry as one of the new rising industry in China, in recent years it become one of the important engines for the regional economical development, its strong economical leading role cause big concern from all parts. In a overall view, the history of exhibtion business still short, in the primary developing stage, although created a considerable performance in quantity, but still lack brand exhibition which is in big scale and top level, and there are few can exert a big influence in the international level. In addition, the Chinese exhibiton phonomenon of "small, scattered, unruled" is a big problem. along with the quick developing of the exhibition industry in different areas, there will also appear to be repeated show, or phonomenon of disordered competition. so all these bad phonomenon bring negative infulence to the health development of China's exhibition industry, will hinder the step of developing into international brand shows.

so expert suggest, the exhibtion industry in China need to observe the times and judge the occasion, make deep revolution, dislocate the development. that means the exhibition hosting city and the exhibition economy should

orientate to different direction, and base on the real state of each city to decide the theme and content of each show, and dig out the own local characterictics, make it a double-win cooperative model in function, then functionally solve the problem of phonomenon of "small, scattered, unruled" , and attain the goal of increasing the strength of exhibtion industry, avoiding cut-throat competition of homogeneity. At the present time, now in China, there are five exhibition economy zone, Changjiang River exhibition zone, Around Bohai Sea exhibition zone, Pearl River exhibition zone, Northeast exhibition zone, and Middle West exhibition zone. but how these five zones avoid repeat same show, and realize complementary advantages, undergoing effective cooperation, developing balanced, this problem make all people in this industry to think more.

In between, the Around Bohai Sea exhibition zone, take full advantage of its geographical resources, and economy resources, to push forward the development of this zone. the Beijing-Tianjing area developed as the biggest and most mature one. Beijing as the political center of China, its infrastructure and site building, eternal evironment all have advantages. now the industrial state of holding international big conference, forum,expo already take shape. In addition, Beijing have many different industrial associations, they get implacable advantage in holding brand show of special theme. And not far from it, in Tianjing city, they take advantage of the geographical port, now the industrial state of holding trading fair, hi-tech specialized conference and high added value theme show already take shape.

To implement the strategy of dislocation development for exhibition industry, the key point is to adhere to the clarity of strategy of dislocation orientation, and combine with the flexibility for operation. to develop a certain region's exhibition need a special and clear strategy, control the whole situation, command all the shows. Basing on the practical state now become the core subject of exhibition development.

In Pearl River Zone, Guangzhou JiaYi Sail Exhibition Equipment company, set its own showroom just near the Canton Fair, supply exhibition equipment and services and technology support for the exhibition service supplier in all over China and the world, always take big effort to push forward the development of exhibition industry.

If you need exhibition design, and consulting for exhibition equipment, or product supply and service, want more details, please contact at:



Ms Liu

Tel ：0086-020-36135282

Mobile phone:15322245448

E-mail : sailorexpo@hotmail.com

Website: http://www.jysail.net