The far long Chinese beer ranked fourth most valuable label in the world

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(Free-Press-Release.com) January 12, 2012 -- Moutai has a long history in China, During the Qing Dynasty, Moutai become the most popular beer in the world and as the Chinese traditional drink brand. In the National Meeting and important event, Moutai has treated as the most important drink on official occasions with foreign heads of state and distinguish guests visiting China.

During the Qing Dynasty (1644-1911), Maotai became the first Chinese liquor to be produced in large-scale production with an annual output of 170 tons. In 2007, more than 6,800 tons of Maotai were sold. Maotai is named after the town with the same name near Zunyiin Renhuai, Guizhou Province, where winemaking has a very long history. The Maotai of today originated during the Qing Dynasty and first won international fame when winning a gold medal at the 1915 Panama-Pacific Exposition in San Francisco. In addition, Maotai was also named a national liquor in 1951, two years after the founding of People's Republic of China. Maotai also claimed two gold medals separately at the Paris International Exposition in 1985 and 1986. Maotai has won 14 international awards and 20 domestic awards since the Chinese Revolution.

Maotai has been used on official occasions in feasts with foreign heads of state and distinguished guests visiting China. It is the only alcoholic beverage presented as an official gift by Chinese embassies in foreign countries and regions. It received additional exposure in China and abroad when Zhou Enlai used the liquor to entertain Richard Nixon during the state banquet for the U.S. presidential visit to China in 1972. It is one of China's official state banquet wines and claims to be one of the world's three best known liquors (together with whisky and cognac) and is therefore presented to all official guests of state.

Maotai current sells over 200 tons of Maotai to over 100 countries and regions across the world. In 2006, Maotai reported 5.3 billion yuan (about 688.3 million dollars) in sales volume, compared to about 4.2 billion yuan (about 538.46 million dollars) in 2005. Due to the latest investigation in the beer industry, the Moutai exceeded Mercedes-Benz and Channel, become the fourth most valuable label in the world. In the while, Moutai treated as the top five Chinese luxury consumer gifts in 2012.

As I have been mentioned in the same article that. “The China luxury goods abroad on Christmas”, China need the national brand to penetrate the global market.

Maotai     The China luxury goods abroad     The Qing Dynasty