THE GOOD FEET STORE EXTENDS ENDORSEMENT RELATIONSHIP WITH PRO FOOTBALL CHAMPION EMMITT SMITH

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 11, 2009 -- The Good Feet Store, an international manufacturer and retailer of personally-fit arch supports, announced today that it has reached a multi-year extension to its endorsement agreement with football great Emmitt Smith. For the past four years, Smith has successfully starred in Good Feet’s national advertising campaigns which include television and radio commercials, in-store marketing materials and in-store signage. The campaign has revolved around Smith’s own success story as a Good Feet Arch Support Wearer.

Smith is Pro Football’s All-Time leading rusher and a three-time World Champion who will be eligible for the Pro Football Hall of Fame in 2010. Many have called him one of the greatest football players to ever play the game. Several years ago, Smith made headlines off the sports pages when he dazzled millions of fans with his fancy footwork and was voted to the top spot on a hit Dancing reality series. Currently, Smith lives in Dallas, TX with his wife and four children and serves as Majority Partner and Co-Chairman of ESmith Legacy, Inc., a Dallas-based commercial real estate firm.

Said Emmitt Smith about his relationship with Good Feet; “I am excited to continue a strong relationship with Good Feet, a company that I have come to rely on for my own foot comfort needs. While I've retired from football, I still maintain an active lifestyle centered around my business and family that requires me to be on my feet daily. No matter where I go or what shoes I wear, Good Feet is always with me and it’s made a difference in my life.”

Emmitt’s not alone. About 87% of the population suffers from some sort of foot-related problem. Good Feet Arch Supports are designed to put the foot in its most ideal position, shifting weight off of stressed areas to relieve pain and pressure in the feet, knees, hips and back. Unlike supports sold off-the-rack at drug stores, Good Feet supports are personally fitted to ensure maximum results. By taking each customer through a personal biomechanical balancing and foot-printing process, arch supports and cushions are personally fit to each customer’s needs and lifestyle.

“We chose to extend our relationship with Emmitt because after really getting to know him, we have found him to be incredibly genuine and a vocal advocate for the benefits of Good Feet Arch Supports,” said Leigh Woeller, Director of Marketing for Good Feet. “He’s charming, humble and appealing to most everyone. One of the judges on the TV show was quoted as saying “Women want to dance with him and men want to be him.” His likeability factor is amazing. We love having a partnership with someone as extraordinary as Emmitt.”

The Good Feet Store is an international retailer of personally fitted, pre-fabricated arch supports with franchises throughout North America, Puerto Rico and Korea. For franchise opportunities call 800-509-4535 or visit goodfeet.com.

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