FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 12, 2009 -- Carlsbad, Calif., November 9, 2009: The Good Feet Store, an international manufacturer and retailer of custom-fitted arch supports, announced today that it has reached a multiyear extension to its endorsement agreement with Emmitt Smith. For the past four years, Smith has successfully starred in Good Feet’s national advertising campaigns which include television and radio commercials, in-store marketing materials and in-store signage. The campaign has revolved around Smith’s own success story as a Good Feet Arch Support Wearer.

Smith is Pro Football’s All-Time leading rusher and a three-time World Champion who will be eligible for the Pro Football Hall of Fame in 2010. Many have called him one of the greatest football players

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THE GOOD FEET STORE EXTENDS ENDORSEMENT RELATIONSHIP WITH PRO FOOTBALL CHAMPION EMMITT SMITH "Football Star Known for His Footwork on Both the Playing Field and Dance Floor "

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to ever play the game. Several years ago, Smith made headlines off the sports pages when he dazzled millions of fans with his fancy footwork and was voted to the top spot on a hit Dancing reality series. Currently, Smith lives in Dallas, TX with his wife and four children and serves as Majority Partner and Co-Chairman of ESmith Legacy, Inc., a Dallas-based commercial real estate firm.

Good Feet executives met Smith after Smith’s dancing victory, where he frequently complained of foot pain due to long hours of rehearsals and tight fitting shoes that didn’t provide proper support. Good Feet’s corporate team reached out to Smith’s managers, and a short time later, Smith was personally fit for the arch supports at his home in Dallas. The rest, as they say, is history.

Said Emmitt Smith about his relationship with Good Feet; “I am excited to continue a strong relationship with Good Feet, a company that I have come to rely on for my own foot comfort needs. While I may have retired from football, I still maintain an active lifestyle centered around my business and family that requires me to be on my feet daily. No matter where I go or what shoes I wear, Good Feet is always with me and it’s made a difference in my life.”

Emmitt’s not alone. An estimated 87 percent of the population suffers from some sort of foot-related problem. Good Feet Arch Supports are specifically designed to put the foot in its most ideal position, shifting weight off of stressed areas to relieve pain and pressure in the feet, knees, hips and back. Unlike supports sold off-the-rack through major retailers like drug stores, Good Feet supports are personally fitted to ensure maximum results. By taking each customer through a personal biomechanical balancing and foot-printing process, arch supports and cushions are personally fit to each customer’s needs and lifestyle.

“We chose to extend our relationship with Emmitt because after really getting to know him, we have found him to be incredibly genuine and a vocal advocate for the benefits of Good Feet Arch Supports,” said Leigh Woeller, Director of Marketing for Good Feet. “He’s charming, humble and appealing to most everyone. One of the judges on the TV show was quoted as saying “Women want to dance with him and men want to be him.” His likeability factor is amazing. We love having a partnership with someone as extraordinary as Emmitt.”

“When we first met Emmitt, he was wearing custom orthotics in his athletic shoes,” added Woeller. “Now he wears Good Feet supports in all of his shoes and he swears by them. Emmitt is enjoying his active lifestyle with pain-free feet, and we’ve found ourselves an endorser who really loves the products. It’s been a match made in heaven.”

The Good Feet Store is an international retailer of personally fitted, pre-fabricated arch supports with franchises located throughout the United States (and Puerto Rico), Canada and Korea. For more information or to learn about franchise opportunities call 800-509-4535 or visit goodfeet.com.

THE GOOD FEET STORES WORLDWIDE PROVIDE PAIN RELIEF & FOOT CARE/COMFORT TO MANY NORTH AMERICANS ON A DAILY BASIS.

CALL 800-509-4535 or visit our website http://www.goodfeet.com to find a GOOD FEET STORE near you

Good Feet Arch Supports Relieve Foot Heel Knee Arch Back Pain & Get you Back on Your Feet again!

AMERICA’S FOOT PAIN RELIEF FEET PAIN FLAT FEET ORTHOTICS BUNIONS HIP PAIN KNEE PAIN LOW BACK & FOOT PAIN SOLUTIONS ARCH HEEL & BACK PAIN SOLUTIONS Call today 800-509-4535 or visit our website http://www.goodfeet.com

Foot Heel & Arch Pain Relief with America's #1 Arch Support
Visit us at www.goodfeet.com or call 800-509-4535

Arch Supports Help You Get Back on Your Feet (Comfortably) Again

Your feet have a tough job. They support your weight, act as shock absorbers when you walk and run and are responsible for keeping the rest of your body aligned properly. If you’re overweight or have fallen arches or flat feet, you can be in a lot of pain after doing just a little amount of activity.

Enter arch supports. These little devices slip into your shoes and support all 4 arches in your feet (Yes, you actually have four, not one as most people think).
The arch supports support your feet, increasing the stability and comfort, as well as help your body become better aligned the way it was intended to be.
Pretty amazing really, that something that seems so simple can give so much relief, so quickly. Arch supports come in many shapes and sizes, designed to maximize the support needed based on your lifestyle, feet and the shoes you wear. Because of this, it is very important that you get your arch supports fit personally. Fight the urge to save a few bucks on over the counter inserts at drugstores and on the Internet. Buying arch supports that aren’t personally fit to you can actually cause you more pain instead of help.

Visit us at www.goodfeet.com or call 800-509-4535

I stated earlier that you actually have four arches. Here is an explanation of what they are called, where they are located and the purpose of each arch:

Inner (medial) Longitudinal Arch:
This Arch runs along the inside of your foot from the ball of your foot to your heel. The Inner Longitudinal Arch is the most important arch when being sized for arch supports because this arch is as individual as you are! Your Inner Longitudinal Arch is unique in length and height. This is one of the primary reasons that your feet need personal sizing when choosing an arch support. The inner arch is flexible.

Outer (lateral) Longitudinal Arch : The Outer Longitudinal Arch is the arch that runs along the outside of your foot. This arch is rigid and stabilizes the foot when you bear weight.

Transverse Arch : The Transverse Arch is situated across your heel behind your in-step. Since it's inside your foot it's the only arch that you cannot see. When you step, this arch is the first arch to make contact with the ground, thus, it acts as your body's primary shock absorber.

Metatarsal Arch : This arch is formed by the five metatarsal heads across the ball of your foot and is supported by a combination of muscles and ligaments. It acts much like your hand does.

As you can imagine, each person’s arches are different and therefore must be fitted personally for arch supports.

AMERICA’S GOOD FEET FOOT HIP PAIN KNEE PAIN LOW BACK PAIN FOOT PAIN SOLUTIONS ARCH BACK PAIN SOLUTIONS Call today 800-509-4535 or visit our website http://www.goodfeet.com/