The growth of Digital signage

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 15, 2010 --

Digital signage is fast becoming part of the retail scene and is becoming critical when it comes to marketing. 3D signage has recently been the topic of conversation in the marketing world and for the first time 3D signage has become a reality. In the past 3D glasses have always been necessary in order to see 3D on television but recent developments have made it possible to see and view 3D without glasses. The visual appeal 3D provides is literally out of this world and provides a completely new experience for those watching it. Not only does 3D increase the reaction from viewers and customers but it also increases the interaction too. Consider a department store selling women or men’s fashion, the clothes would appear almost real on the screen, giving customers the opportunity to view items in a completely different way as well as increasing sales.
Digital signage is already overtaking regular conventional modes of advertising but the 3D experience is adding something more to the mix. The digital signage market is said to increase dramatically in the next couple of years and it won’t be long before 3D becomes part of that advertisings experience.

CBS Outdoor and N4D have combined to produce a 3D advertising solution that has definitely hit the news with the right message. The display comprised a 14ft screen that plays 3D commercials and it is estimated that over 1 million viewers will see all the commercials on the display system. Displaysearch have estimated that the 3D market is currently at 1 million dollars and by 2019 will be worth around 22 billion dollars. Samsung, sony and Philips are all developing 3D display systems and not too long in the future it is predicted that 3D advertising and marketing will be as common as plasma flat screen T.V.

The digital signage market is rapidly expanding and customers have a lot of interest in digital signage and the information and interaction they provide. It is said that many customers enter supermarkets not sure exactly what they want to buy and even though we don’t know it, they are all customers looking for ideas. A digital signage display catches their eye and they stand and watch for a while. Something on that digital display gives them an idea and the shopping experience has begun. What we then have is a point of purchase advertising that uses the state of the art digital signage which allows retailers to reach the right customers when they are ready to buy.

digital advertising     digital signage