The latest -Consumer Trends in the Ice Cream Market in the UK, 2011 -Report By Aarkstore

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 25, 2012 -- Consumer Trends in the Ice Cream Market in the UK, 2011
http://www.aarkstore.com/reports/Consumer-Trends-in-the-Ice-Cream-Market-in-the-UK-2011-181496.html
Synopsis
This report provides the results for the Ice Cream market in the UK from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices.
Summary
Marketers in the Ice Cream market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Ice Cream market in the UK they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.
Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such the companies need to know what these trends are and be able to quantify their influence in the market.
• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.
Key Highlights

• Detailed category coverage is provided, covering Artisanal Ice Cream market, Impulse Ice Cream market, and Take-home Ice Cream market.
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
Table of Contents :
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
List of Tables

Table 1: Volume Units for the Ice Cream Market
Table 2: Foreign Exchange Rate - GBP Vs. US$, 2011
Table 3: Population Profiles
Table 4: United Kingdom Ice Cream Value Share (%), by Age Groups, 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United Kingdom Ice Cream Value Share (%), by Age Groups, 2011
Figure 3: United Kingdom Ice Cream Value Share (%), by Gender, 2011
Figure 4: United Kingdom Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011
Related Reports:
Consumer Trends in the Prepared Meals Market in the UK, 2011

Consumer Trends in the Soy Products Market in the UK, 2011
Consumer Trends in the Confectionery Market in the UK, 2011
Consumer Trends in the Bakery & Cereals Market in Italy, 2011
For Related reports Plz Follow the Link:
http://www.aarkstore.com/search/viewresults.asp?search=Consumer Trends&PubId=&pagenum=1
From: Aarkstore Enterprise
Contact: Marketing Team
Mob.No.918149852585/919272852585
Email: enquiry@aarkstore.com
URL: http://www.aarkstore.com/
http://in.linkedin.com/in/aarkstore
http://www.facebook.com/aarkstore

Consumer Survey     Ice Cream     water-based