The latest -Consumer Trends in the Prepared Meals Market in France, 2011 -Report By Aarkstore

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(Free-Press-Release.com) January 27, 2012 -- Consumer Trends in the Prepared Meals Market in France, 2011

http://www.aarkstore.com/reports/Consumer-Trends-in-the-Prepared-Meals-Market-in-France-2011-181513.html

Synopsis

This report provides the results for the Prepared Meals market in France from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Summary

Marketers in the Prepared Meals market in France face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market in France they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.

Scope

• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such the companies need to know what these trends are and be able to quantify their influence in the market.

Key Highlights

• Detailed category coverage is provided, covering Meal Kits market, Pizza market, and Ready Meals market.

• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.

Table of Contents :

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

List of Tables

Table 1: Volume Units for the Prepared Meals Market

Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011

Table 3: Population Profiles

Table 4: France Prepared Meals Value Share (%), by Age Groups, 2011

Table 5: France Prepared Meals Value Share (%), by Gender, 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: France Prepared Meals Value Share (%), by Age Groups, 2011

Figure 3: France Prepared Meals Value Share (%), by Gender, 2011

Figure 4: France Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011

Related Reports:

Consumer Trends in the Soy Products Market in France, 2011

Consumer Trends in the Confectionery Market in France, 2011

Consumer Trends in the Bakery & Cereals Market in Germany, 2011

Consumer Trends in the Chilled & Deli Foods Market in Germany, 2011

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Chilled Pizza     Consumer Survey     france     prepared meals