The new Buongiorno.com: focused on "mobile connected life"

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 23, 2011 -- London, February 23rd 2011 - Buongiorno S.p.A. (FTSE Italy STAR: BNG), a global enabler of the mobile connected life, today announces its totally redesigned website (www.buongiorno.com), that strengthens Buongiorno’s position as a global provider of services and content for mobile internet to Telcos, Brands and OEM. The new website structure reflects that of the Company’s enhanced service provision, dedicating a section to each one of B! core businesses: Mobile Connected Life; Mobile Marketing & Mobile Payments and Mobile Internet Apps and Solutions.

Buongiorno has always been at the forefront of the ever evolving mobile world, interpreting and supporting industry trends. Its evolved service proposition comes ahead of predictions by sector analysts that the time has come for the “perfect storm” given the growing smartphone penetration, coupled with the fact that 1 in 5 mobile users access wireless broadband with an internet enabled phone.

Buongiorno delivers effective and scalable solutions to enable the mobile connected life by helping telecom operators, handset and connected device manufacturers to deliver customized mobile data experiences.With direct connections to more than 130 telecom operators in 57 countries, 10 years experience in the mobile ecosystem and a team of 1000 professionals, Buongiorno makes the mobile internet experience happen.

“Buongiorno, with its considerable experience in the mobile industry, has been able to evolve and consolidate its offer. We are in the privileged position of understanding how consumers use their mobile devices and how a screen can modify synergies and interactions, be it a PC, a laptop, a smartphone or a tablet. In fact we deliver effective and scalable solutions to enable the mobile connected life for telecom operators, hardware manufacturers and brands – commented Lucia Predolin, Director of Marketing and Communication of Buongiorno – The redesigned website marks the new positioning and the new content organization, direct access to information, with Web 2.0 solutions to facilitate the interaction with the Company and its Management".

Matteo Montan, Head of New Business, will present the Buongiorno vision in a new corporate blog - http://www.buongiorno.com/blog - The blog will provide open views about key trends within the mobile industry that are becoming a reality by the second, with attention to OS, applications, AppStores, mobile gaming and mobile payment solutions using telephone credit.

The site’s graphics have been fully renewed integrating Web 2.0 tools: progressively it will be possible to share each page in real time via RSS feeds, Facebook, LinkedIn, YouTube and Flickr, as well as turning it into a PDF to create a brochure or a corporate document.

Particular attention has been dedicated to the “Work with us” section which will represent the main point of contact between the Company and those aspiring individuals who want to build on their professional careers by joining an innovative, dynamic and exciting group as Buongiorno.

In 2010, Buongiorno.com reached + 300.000 visits and the redesigned version – optimized both for research and social content sharing tools, used innovatively in a corporate website – aims to double visits by the end of 2011.

The website has been created in cooperation with 77Agency which will also manage the SEO strategy alongside Buongiorno’s global marketing team.
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Buongiorno Group

Buongiorno (FTSE Italy STAR: BNG) is a leading global enabler of the mobile connected life. With direct connections to more than 130 telecom operators in 57 countries, 10 years experience in the mobile ecosystem and a team of 1000 professionals, Buongiorno makes the mobile internet experience happen. Buongiorno is the preferred partner for telecoms, enterprises, handset and connected device manufacturers, supporting them in delivering customized mobile data experiences. Buongiorno has a potential reach of over 2 billion mobile consumers and an array of services and content spacing from mobile content based value added services (VAS), innovative solutions to deliver personalized mobile experience which are marketed or reside on many of the most popular OEM handsets and digital stores; to mobile loyalty programs and mobile advertising and marketing campaigns.
The Company is headquartered and listed in Milan (Italy).

Buongiorno     mobile content     mobile internet