The Power of SMS technology

January 05,2013

Going beyond "Thank You", œSorry", "Love You", "Lunch?, and Coffee?", SMS has brought a new wave in news reporting and advertising with great impact.

The phrase œSpread the Word gets a bigger meaning with SMS messages reaching the target audience and giving a purpose or a movement its direction. Advertising has become more targeted and cost-effective with SMS mobile marketing creating a breakthrough in how businesses build relationships with their customers. Using SMS mobile marketing, businesses can reach their prospects in a customized way thereby generating a feeling of importance and acceptance among them. Through periodical SMS texts, businesses can not only promote œWhat's New, but can also engage their customers in new product development.

SMS is not entirely business-centric, but it is society and humanity-centric as well. The 2010 Haiti earthquake created a scope for SMS to be used in disaster management. The text messages not only allowed the recipients to know about the losses, but the SMS interface enabled them to donate through SMS texts. The Dutch organization Text to Change seems to have made the best utilization of the Mobiles for Development concept. Using mobile technology to improve the lives of people in developing countries, the organization collaborates with NGOs and companies to set up interactive SMS campaigns dedicated to create awareness in the fields of healthcare, education, economy, and environment. The results are just incredible and one such instance was an HIV/ AIDS awareness SMS campaign that drastically boosted the number of people who got tested.

SMS is fun and it adds joy to the monotonous life of individuals. How about winning big through SMS contests organized by your popular television shows? How about texting about your recent whereabouts on Facebook and Twitter? The SMS platform with its 160 character limit is a good fit for the fast pace of today's society. A quick way to say Hello or to update a large friends circle, SMS technology is on its way to create a new kind of creative writing genre within the limits.

The number of SMS messages sent globally stands at 200,000 per second. The fun that started with sharing something newsworthy ended up redefining journalism and news reporting. With TV news programs soliciting public opinions via text messaging, reporters delivering news via SMS, and common people using text messages to share what is œhot and happening SMS technology is creating new journalism! SMS messages have also been used in times of political turbulence to combat communication shutdowns and to spread news from the point of violence. With established businesses as well as startups always struggling hard to gain more by spending less, SMS seems to be the most creative, customized, and cost-effective option for them. With SMS advertisements nowadays being viewed as useful œcontent, businesses will need to find innovative SMS campaigns to keep the wheel rolling and to keep the trend lively, appealing, and forever young!

To leverage the power of SMS, visit http://www.smsify.com.au and implement your SMS Marketing or SMS Reminder system today.

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