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The Role of Business Intelligence in Decision Management

March 17,2013

BI tools should allow users to aim and to focus on what they would like to achieve in order to deliver the best decision management that is right for their organization.

The Role of Business Intelligence in Decision Management The Role of Business Intelligence in Decision Management The Role of Business Intelligence in Decision Management

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All types of businesses need to know how to optimize and use their data to get better returns, achieve more customer loyalty, and stay in the business for the longest time amidst the constant rise and fall of stiff competitors. Business intelligence tools help in this regard. Topo.ly, an online mapping expert, is a BI tool used by large companies, struggling entrepreneurs, non-government offices and other organizations to provide exceptional mapping that can be practically used for decision making. Its goal is to help companies utilize their data and use it to their advantage.

When Topo.ly's mapping applications are used, intelligent decision management can be achieved almost seamlessly. Inez Steele from Realty Guild said about Topo.ly: œTopo.ly is the easiest, most affordable and most flexible mapping solution for my web site I could find. Within 30 minutes I had my map up and when I hit a snag, customer service was right there to help. Thanks Topo.ly for making what I thought would be a mega job into something so easy!

The Aim, The Focus and BI Tool

Whenever there are talks about business intelligence, a good illustration is worth mentioning. Imagine you are witnessing a tightrope walker. His only tool is the tightrope. It gives him a straight line so he can reach his goal. From its guide, a tightrope walker learns how to aim, balance and focus. If in just a wink of an eye and he loses his focus, results could be detrimental, even fatal. In like manner, BI tools should allow the users to have an aim, to be focused on data analysis and to balance the useful data in running the organization more effectively.

With Topo.ly, exceptional data visualization through mapping is shown to help the users aim on the right goals and priorities. It introduces them to heat maps as a guide to direct them on what steps to take to answer significant questions such as:

Where does the money go?

Which stores increased sales?

What factors affect the sales?

What are the risk factors to avoid?

What are my options to save more money?


To help the users focus on their analysis, Topo.ly lets them play with the mapping application. It helps boost their adrenaline as they focus while at the same time removes all stains of boredom. Users can apply filters for custom view, add unlimited data sets, utilize many territory sets, share their maps to colleagues, embed the maps to their website, and customize the markers.

So where does Topo.ly takes place in decision management? It can be used as a guide to help organizations aim, focus on their goals and achieve results.

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Margaux Dela Cruz

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