The SWEAT Party Partners with Scratch DJ Academy to Promote SWEAT Radio

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 23, 2012 -- New York, NY (January 23, 2012) - The Sweat Party, a nightlife dance party event that incorporates health & wellness, announces today its partnership with the Scratch DJ Academy. With this collaboration, Scratch DJ's nationwide will create custom mixes for the SWEAT Radio, an online music player with downloadable tracks for hitting the gym, hitting the club and everywhere in between.

Sweat Radio launches today with its first mix produced by resident Sweat DJ -- DJ Omen. Each week, a new music mixtape provided by Scratch Academy DJ's will be uploaded and available for free download on the Sweat Party's website (www.thesweatparty.com). The debut of Sweat Radio aligns with the celebration of the Sweat Party's 2nd anniversary event to be held January 28th at Tribeca Cinemas.

About The Sweat Party:

The Sweat Party is a dance party event that marries nightlife with health and wellness. This is done by encouraging and showing people that they can lose weight through the means of dance. The SWEAT objective is to create a destination that provides people with an outlet to let all their stress out on the dance floor. Co-produced by Grae Enterprises LLC and RamenBerry LLC, the event space is utilized for a dance party, fitness demos and wellness lounge, and is open to adults ages 21 and over and targets a multi-ethnic crowd between 25-49. In the wellness lounge, guests experience complimentary blood pressure screenings, weight check, complimentary chair massage. The dance party kicks off at 11pm with sounds by resident DJ’s — DJ CEO, DJ Snatch-1 and DJ Omen. Visit their site for more info: http://www.thesweatparty.com

About The Scratch DJ Academy:

Founded in 2002 by the legendary Jam Master Jay & Rob Principe, the Scratch DJ Academy has taught over 100,000 students annually from all 50 states and over 35 countries. Scratch DJ Academy's mission is to provide education and access to the dynamic art form of the DJ and producer with an emphasis on the community's integral role in shaping the progression of the art form. Today the Academy has grown to three locations and served as the brand building blocks for Scratch Events & Scratch Weddings (booking over 700 DJ nationally). Visit their site for more info: http://www.scratch.com

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DJ CEO     Grae Enterprises     RamenBerry     Scratch DJ Academy     SWEAT Radio     The Sweat Party     tribeca cinemas