The Use of Omega 3 during Pregnancy and while Nursing

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 7, 2011 -- Did you know there is a long chain omega-3 fatty acid that is needed throughout your body? It’s called Docosahexaenoic which is a key component and structural fat of the brain, retina of the eye and the heart.

Prime Pharma would like to ensure that the required DHA completes a very important function in both the life of the mother and her baby. Prime Pharma’s vision is to improve the wellbeing and health of people by sourcing and providing, specialised, quality-living and analytical products to all food and healthcare manufacturer's world wide. Therefore we aim to aid in developing the infant’s brain, eyes and nervous system. Independent studies have examined the role of DHA in health and development during pregnancy and while nursing.

•DHA is important for healthy visual and mental development of the infant in the utero and throughout infancy.
•Breast milk is the optimal method for infant feeding.
•The developing infant receives DHA from the mother through the placenta during pregnancy and in breast milk after birth.
•Higher levels of DHA in breast milk were associated with an infant’s ability to easily adjust to changes in surroundings (measured using Brazelton Neonatal Behavioral Assessment Scale)
•Expert panels recommend that DHA intake be 200-300mg per day.

•Maternal DHA supplementation during lactation resulted in mental development advantages in children, including:
•Improved psychomotor development (such as eye-hand coordination) at 2.5 years of age.
•Improved attention skills at 5 years of age.
•A study using a statistical model of risk-benefit analysis, designed by the Hravard Center for Risk Analysis, estimated that increasing maternal DHA intake by 1g/day increases a child’s IQ by 1.3 points.

DHA accounts for up to 97% of the omega 3’s in the brain and 93% of the omega 3’s in the retina.

In her infinite wisdom, Mother Nature endowed variuos species of algae with some amazingly useful properties. Founded in 1985, Martek Biosciences Corporation has been the world leader in discovering these properties and developing their nutritional applications. Prime Pharma has taken on the job of obtaining a new vegetarian Omega 3 (Life’s DHA) made from algae. Life’s DHA is grown in large stainless steel fermentors commonly used in the pharmaceutical, food and biotechnology industries. The result is an organic, clear, amber-coloured oil rich in DHA.

Advantages of Life’s DHA:
•High Quality
Life’s DHA ™ is a controlled, sustainable, and vegetarian source of nutrition.
•Real and Perceived Risks of Fish Oil
Life’s DHA™ is free of the many ocean borne contaminants that may be present in fish and fish oil such as mercury, PCBs & dioxins..
•No Restrictions
Life’s DHA™ has no restrictions with regards to dietary preference and generally presents no risks with regards to allergen labeling.
•Relative Ease of Formulation
•Greater Profits

Life’s DHA™ offers consumers an environmentally friendly product choice. Consumers are willing to pay more for high quality ingredients. Consumers that are allergic to fish, are pregnant, or are vegetarian .Other consumer preferences such as the “yuck” factor and sustainability concerns

If you are thinking why you should rather use an algae/vegetarian omega 3, the reasons are in the masses. Life’s DHA is an eco-friendly, sustainable resource that has no aroma and gives off a clean taste that will not compromise the product’s sensory characteristics, as some fish sources could.

While most people think that fish produce their own DHA, it’s actually the algae in their food chain that makes them a rich source of DHA. Life’s DHA also has better sensory attributes and shelf life performance than Omega 3 fish oils.

Fatty fish such as tuna, salmon, mackerel and organ meats are the primary dietary sources of DHA, making it difficult for most people to obtain recommended levels. For the benefits of DHA, it is best to consume it directly.
Whichever omega 3 you decide to use, ensure that you are getting the best quality and value needed to keep you healthy.
For more information please visit www.primepharma.co.za or www.martek.com