The Utah Weight Loss Challenge Crushes Obesity

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 5, 2011 -- A recent headline proclaims “Professor Loses 27 Pounds on 'Junk Food Diet'”. Experts reluctantly concede that it works, but may take years off your life!

The American Diet, which holds convenience above quality of content, is making us fatter at an alarming rate. Over 70 million Americans are obese and the Center for Disease Control found that not a single state met the Healthy People 2010 obesity target of 15%.

Amazingly, in the face of the deteriorating wellness of the American people, the Weight Loss Industry is a multi-billion dollar juggernaut.

The CDC also found “Obesity should be addressed through a comprehensive approach across multiple settings and sectors that can change individual nutrition and physical activity behaviors and the environments and policies that affect these behaviors.

People are skeptical, with good reason, and suspicious of any pitch to shed pounds.
Provo, Utah Resident Tom Bradley is attacking the problem head-on with Weight Loss Challenge events.

The Utah Weight Loss Challenge is a 12-Week Nutritional Educational Program disguised as a competition with lessons designed to educate the participants on planning, proteins, snacks, water, metabolism, carbohydrates, shopping, cooking, labels, cellular nutrition, fats, portion control, digestive health, dinning out, fiber, sugar, exercise, health and maintenance.

This community service event clobbers the symptoms and tackles the root problems of burgeoning obesity including:

· Peer Accountability. Weekly weigh-in and measure sessions provide competitive motivation.

· Real Life Application. Teaching real-life solutions and healthy choices, how to decipher labels, how to avoid pitfalls and even how to dine out. How to succeed in YOUR environment.

· Nothing To Buy. The Utah Weight Loss Challenge supports any healthy program including Weight Watchers, Nutrisystem, Medifast, Adkins Diet, Jenny Craig and others. After the $35 registration fee there is nothing to buy.

· Community Service Now And In The Future. The Utah Weight Loss Challenge is a community service, helping anyone interested in improving their wellness. At the same time, a portion of the entry fee is donated to GoFitKids.org, a nation-wide organization dedicated to eliminating childhood obesity.

· Serious Reward For Commitment. The Utah Weight Loss Challenge “sweetens the pot” by adding the dimension of competition with hundreds of dollars paid to the “Biggest Losers”. This strengthens the participant's resolve to go the full 12 weeks and effect the permanent change.

The Utah Weight Loss Challenge is open to anyone who wants to improve wellness through nutrition and weight management. Teens to Seniors can reap the benefits and to keep the competition fair and fun, the winners are based on the percentage of weight loss so everyone has a chance of winning.

The universal nature of the Utah Weight Loss Challenge also supports corporate wellness programs and can be tailored to create competition between departments, divisions, even companies that ultimately benefit the employees and employers equally.

The Utah Weight Loss Challenge is conducted both live and online in one-hour, once-weekly classes. Attendance is mandatory (enforced with a $5 'fine' that is added to the prize jackpot) and missed classes can be made up within 24 hours, making the program convenient for any schedule. The virtual nature makes it possible for participants from multiple time zones, even multiple countries, participate in the same challenge – an appealing feature for big companies and organizations.

Complete details are available at www.utahweightlosschallenge.com including rules, fees and registration information.

More information can be found online at http://utahweightlosschallenge.com

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