The World’s Top Honda Dealer Defends the 2012 Civic against a Negative Review in The New York Times

FOR IMMEDIATE RELEASE
Woodside, New York, United States of America (Free-Press-Release.com) September 27, 2011 -- NEW YORK, NY – September 27, 2011: Brian Benstock of Paragon Honda (www.ParagonHonda.com), the world’s top Honda retailer, says The New York Times is wrong about the 2012 Honda Civic. In a “Behind the Wheel” review published September 23rd, columnist John Pearley Huffman wrote:

“The car is, for the most part, a mild revamping of the eighth-generation coupes and sedans that went on sale for the 2006 model year. Most of the mechanical elements carry over in a new shell that’s even less visually interesting than before.”

But Benstock is a fan of the all-new 2012 Honda Civic, a vehicle that he says has been a challenge to keep in stock due to the overwhelming demand. Its launch early in the summer delivered an unparalleled level of variety, with standard coupe and sedan models, two sporty Si versions, one hybrid, one natural-gas alternative-fuel variant and an all-new model, the Civic HF, which delivers a targeted EPA-estimated fuel-economy rating of 41 mpg on the highway. Benstock assures the 2012 Honda Civic has remained a standout in the compact segment, with all the value, reliability, sporty performance and efficiency drivers come to expect from the iconic vehicle.

“Honda is a great brand that has had many great products. It is interesting to me that Huffman mentions the Prelude and S2000 as cars that were influential,” says Benstock, Vice President and General Manager of Paragon Honda. “These cars are great, but do not hold a candle to the Civic and its track record, nor did they have nearly the branding for Honda as the Civic did.”

Benstock continues, “Honda will stick to what they know. The market expects homeruns every time. When Honda hits a triple, publications are quick to criticize. The value, reliability and affordability of the product will prevail as it always has. Paragon Honda offers the 2012 Civic for $6 per day while no other car in today’s economy can boast the features and dependability at this price point and have the heritage of the 9th generation Civic.”

Earlier this year, Consumer Reports called the 2012 Civic LX “less agile” and having a “lower interior quality” than the prior model, while also saying it “suffers from a choppy ride, long stopping distances, and pronounced road noise.” In response, Benstock told Auto Remarketing that he disagrees with Consumer Reports’ analysis of the 9th Generation Civic, assuring the vehicle has been very well-received by the consumer. To read the full article, click here.

About Paragon Honda:

Paragon’s aggressive marketing helped them grow from number 17 to the number one Honda retailer, selling twice as many certified Hondas than the second ranked dealer, and selling more new and certified pre-owned Hondas than any other dealer in the world – all in just six months. The New York Honda dealership serves customers in Queens, Brooklyn, Bronx, Manhattan, and Staten Island, offering a variety of automotive services, including expert financing and service departments. For more information, please visit www.paragonhonda.com.

Related Links:
www.ParagonHonda.com
www.ParagonCars.com
www.BrianBenstock.com
www.tier10marketing.com

Media Contact:
Luisana Suegart
T: 786.223.6313
E: lsuegart@tier10marketing.com

2012 honda civic     2012 honda civic review     9th generation civic     Auto Review     Brian Benstock     honda new york     New York Times     Paragon Honda