Top gadget blogs attract over 40 million visitors

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 24, 2010 -- NEW YORK - February 24, 2010 – The top 150 independent gadget blogs attract over forty million visitors a month, according to The Top Independent Gadget Blogs and Bloggers. The report compiled and published by Konector, the first company to use detailed audience analysis to rank the top blogs, provides marketing, advertising and PR professionals with key data and stats on the most influential blogs they should target to promote their brands online.

Understanding the focus and reach of these influential tech blogs is essential for companies focused on brand promotion and reaching their target demographic. “Forty million visitors a month is a huge number, and what’s more these are decided views,” notes Brett Norval, Konector senior analyst.

“Three of the most influential blogs ReadWriteWeb, MakeUseOf and FoneArena in India each receive well over a million unique visitors a month, and the majority of people accessing these sites have made an active decision to view the blog. They are not driven by curiosity or advertising. They have a genuine interest in the content which is why they are an important audience to reach," Norval explains. "Technology companies can get their brands in front of those targeted consumers from the get-go, and then reap the benefits from being able to monitor the conversations on a regular basis, gather all the feedback and - so - measure the real success of their marketing campaigns.”

But it's not about footfall. Marketing, advertising and PR professionals must connect with quality audiences of influencers who will accept and amplify their message. To achieve this Konector uses a unique methodology to measure the quantity and quality of visitors. “When ranking the blogs we focus on three main criteria - reach, frequency and interaction,” says Kingsley Maunder, a director at Konector. “We therefore use our proprietary Online Impact Factor to measure how many people visit a blog, how often they visit that blog, the time spent on the blog and how active they are once they get there.”

What separates the top influential gadget and technology blogs from the others?

Many of the leading gadget blogs are keenly focused on a specific topic and a select audience. These topics can range from USB devices, to VoIP, to photography. However, Konector found that the majority of top blogs share a focus on mobile and mobility. “Mobile phone blogs like Daily Mobile, Pocketables, MobileWhack and Concept Phones attract a large readership base,” Maunder says. “This is most likely due to the pervasiveness of mobile devices, and the confusion created by the sheer volume of mobile brands and services consumers can choose from. Audiences clearly gravitate to blogs that can cut through the noise.”

At the other end of the spectrum... full article can be found at http://www.konector.com/topblogspr/topgadgetblogs

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