Top Social Media Author and Speaker Launches His Guerrilla Social Media Marketing Book Tour Across Canada

Shane Gibson on “How to turn social media efforts into profitable guerrilla marketing conquests.”

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Top Social Media Author and Speaker Launches His Guerrilla Social Media Marketing Book Tour Across Canada

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FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 16, 2010 --For Immediate Release
November 15th, 2010
Vancouver, BC

Shane Gibson has launched his latest book Guerrilla Social Media Marketing (Entrepreneur Pres) throughout Canada with a series of online events, launch parties and seminars in Vancouver, Calgary, and Toronto in November 2010. This book is the latest in the Guerrilla Marketing series of books, which has sold over 20 million copies to date. Co-authored with the Father of Guerrilla Marketing Jay Conrad Levinson Guerrilla Social Media Marketing has had brisk sales globally and is in it’s 2nd printing since it’s initial release on October 3rd 2010.

The purpose of the launch parties and seminars is not to flog books says Gibson, “it’s to bring marketers, sales people, entrepreneurs together to share best practices on using guerrilla marketing tactics in social media.”

“Jay and Shane have crafted a comprehensive guide for the marketer, entrepreneur, or executive that is serious about profiting from social media.” – Guy Kawasaki, Founding Partner at Garage Technology Ventures & author of nine books

With 500 million people on Facebook, 150 million on Twitter, and 100 million on LinkedIn “it’s not a question of whether your customer is using social media, it’s about how you find, engage and market to them profitably – and that’s what guerrilla marketing is all about.” Says Gibson.

Presently there are three launch events in Vancouver, Calgary, and Toronto in November 2010 with more to follow in December and January in other Canadian cities including Regina, Winnipeg and Victoria.

Book Launch Events:

November 17th – Guerrilla Social Media Marketing Seminar, Toronto, ON Hosted by the Toronto Board of Trade
November 22nd – Book Launch Party and Social Mixer – Calgary, AB
November 25th – Book Launch Party and Social Mixer – Vancouver, BC

For more information on Shane Gibson, his books, availability for speaking and consulting contact:

e-mail: shane@closingbigger.net
Twitter: @shanegibson or @gmarketingassoc
Tel: 1.604.351.2328
Guerrilla Social Media Blog: http://guerrillasocialmediahq.com
Shane’s Gibson’s Blog: http://closingbigger.net

About Shane Gibson

Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance.

Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and his new book published by Entrepreneur Press called Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.

As a trainer, coach and speaker Shane combines a diverse background in sales force leadership, new entrepreneur development and social media marketing to develop unique presentations and solutions for his clients. Shane is also Canada’s only Guerrilla Marketing Master Trainer.

Blogging since 2002, and podcasting since 2004 Shane drives the majority of his business from social media, and social networks. He has been published in numerous publications as an authority on the topics of leadership, marketing, social media, and sales performance. Some of these publications include CMA Magazine, the Financial Post, the Globe and Mail and Profit Magazine.

About Jay Conrad Levinson & Guerrilla Marketing

The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are 35 volumes in 41 languages, and more than 14 million copies have been sold worldwide. The book is required reading in many MBA programs throughout the world. The author taught the topic at the University of California, Berkeley Extension Division. He lectures on it worldwide.

In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, this describes guerrilla marketing:

“I’m referring to the soul and essence of guerrilla marketing which remain as always — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.”

Guerrilla Marketing started out a single volume and has since acted biblically by being fruitful and multiplying into a library of 35 books and counting, an Association, a lush website, an abundance of video and audio versions, an email newsletter, a consulting organization, an internationally-syndicated column for newspapers, magazines, and the Internet, and presentations in enough countries for us to consider forming our own Guerrilla United Nations.

Additional Media and Resources:

Shane Gibson Speaker Video
Chapter 1 Audio of Guerrilla Social Media Marketing
Chapter 5 PDF of Guerrilla Social Media Marketing

More information can be found online at http://guerrillasocialmediahq.com

guerrilla marketing     Jay Conrad Levinson     shane gibson     Social media     social media author     social media canada     social media speaker     social networking