Total Sports Asia Brings Dublin Super Cup to Asia

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 29, 2011 -- Sports marketing specialist, Total Sports Asia, has struck a deal to distribute broadcast for the Dublin Super Cup, held for the first time on 30th and 31st July.

The new pre-season soccer tournament in Ireland will feature the first teams of English Premier League club Manchester City and Italian giants Internazionale Milan, both appearing at the Aviva Stadium alongside Scotland's Celtic and a League of Ireland XI.

The deal was reached with tournament organiser Endemol Sport, the UK-based sports media business, which is part of world leading entertainment production company Endemol.

Executive Vice President of Media for Total Sports Asia, Julian Jackson said: “We are thrilled to be associated with a new event like the Dublin Super Cup and we are delighted with the line-up that the tournament has guaranteed.”

He added: “This is great football content and Asian viewers will be as eager as the rest of the world to preview the newest signings, team dynamics and vaunted strike forces that clubs painstakingly put together before the start of a brand new season.”

Managing Director of Endemol Sport, Gregg Oldfield comments; “We’re extremely pleased to partner with Total Sports to bring the Dublin Super Cup to soccer supporters across Asia. The region has a massive football following who will love seeing the world class players in action. The Dublin Super Cup is now set to broadcast across 130 territories and has become a truly global event.”

Total Sports Asia will market the tournament’s broadcast rights into Asia (excluding Middle East).

The deal with Total Sport follows the recent announcements that Endemol Sport have entered into three year partnerships for The Dublin Super Cup with Sky Sports in the UK and Ireland, Fox Soccer for Northern America and the Caribbean and SuperSport Africa for Sub- Sahara Africa.

The 2011 Dublin Super Cup broadcast in over 130 territories across Asia, Middle East, Europe, Africa and the Americas.


About Total Sports Asia:

Total Sports Asia (TSA) is a leading independent sports marketing agency and content distributor with a dedicated team of over 70 sports marketing experts and four offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights including US Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), ITTF (Table Tennis), French Football League and the current EURO/WORLD CUP Winner, Spain. Visit www.totalsportsasia.com

About Endemol:
Endemol is a global leader in entertainment programming and the largest independent television production company in the world.

Endemol was founded in 1995 and is headquartered in Amsterdam, the Netherlands. It comprises a global network of over 80 companies in 31 countries

Each year the company produces more than 10,000 hours of programming and partners with over 300 broadcasters and licensees worldwide. Endemol is also one of the largest independent distributors of formats and finished programming in the world, with a growing library of over 2,300 formats and more than 24,000 hours of content across genres, including entertainment, reality TV, game shows, comedy, drama, docu-dramas, animation, features and feature films.

Endemol’s credits include international blockbusters such as Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, 1 vs. 100, Star Academy, Wipeout and The Money Drop. Its growing drama portfolio includes Hot in Cleveland, Hell on Wheels, Home and Away, Secret Diary of a Call Girl, Rush and Nini.

Endemol has a growing Sports business, including live coverage, channel management; entertainment programming, documentaries, films and live events.

Endemol is owned by Goldman Sachs, Mediacinco and Cyrte, which acquired the company in May 2007.

Contact Information:

TOTAL SPORTS ASIA
Juliana Low, Press Relations
T:+603 7660 9661
E: juliana@totalsportsasia.com

ENDEMOL SPORT
Rae Langford, Corporate Communications
T: + 44 (0) 208 222 4176
E: rae.langford@endemoluk.com

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