Total Sports TV Teams Up with EHL to Bring Euro Hockey to Asia

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 21, 2010 -- Total Sports Asia (TSA), Asia’s leading sports marketing agency, has entered into a partnership with the EURO HOCKEY LEAGUE (EHL), to provide a new viewing platform for hockey fans in Asia through its sports broadband channel; www.totalsports.tv

The exciting new collaboration will see www.totalsports.tv offering highlights of the remainder of the EHL season 2009/2010 matches also with an option for fans in Asia to view the matches live

“We are extremely pleased to be forming a partnership with Total Sports Asia”, said Jan Verboom, Operational Manager of the Euro Hockey League. “The collaboration will serve to enhance the global awareness of the EHL, giving Asia’s huge number of hockey fans access to the world’s most exciting club competition.”

Julian Jackson, senior VP of Media of TSA said: “www.TotalSports.tv is a wonderful opportunity for rights holders to utilize their rights and to get an audience here in Asia. Hockey fans in the region can now access the EHL as part of our value sports packages which offer sports fans a low cost, yet legal, way of seeing many of the sports that they would not be able to see on their TV’s.”


About Total Sports Asia

Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting.

TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and FIFA World Champion Italy and UEFA EURO Champion Spain for the FIFA World Cup 2010 Qualification.

Total Sports TV is TSA’s online platform (www.totalsports.tv) that enables rightsholders to fully commercialize all unsold internet rights by offering the content directly to sports fans.

For more info please visit www.totalsportsasia.com

About Euro Hockey League

With the aim of developing club hockey at an international level, the European Hockey Federation, in co-operation with Dutch sports marketing and media agency PRO SPORT, introduced the Euro Hockey League, the exciting new format that replaced the men’s European Cup competition at the start of the 2007/08 season.

The target group for Euro Hockey League, its TV partners and sponsors consists of millions of European sports fans in countries across the continent, with Euro Hockey League designed to attract interest from not only hockey fans but sports fans in general.

For more information, please visit www.ehlhockey.tv.

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