Toyota Holds Fortuner Four Wheel Drive Boot Camp For Its Customers the Ultimate Off-roading Experience

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 29, 2010 -- Toyota Kirloskar Motor today conducted a unique Fortuner 4WD (four wheel drive) Boot Camp for the owners of India’s most successful SUV, the Toyota Fortuner.
• Unique four wheel drive experience, exclusively for Toyota Fortuner customers
• Specially designed course to create off-roading conditions
• Theoretical and practical sessions by experts

Mumbai, July 23rd, 2010: Toyota Kirloskar Motor today conducted a unique Fortuner 4WD (four wheel drive) Boot Camp for the owners of India’s most successful SUV, the Toyota Fortuner. This exclusive off-roading experience was held at a specially designed course off the Mumbai-Pune Expressway, and included an introduction to 4 X 4 driving basics, eco-friendly practices and fuel-saving techniques.

The customers attending the camp were able to learn and enjoy the pleasures of off-roading that only a capable 4 X 4 vehicle like the Fortuner can offer. Highly experienced instructors held both theoretical and practical sessions that comprised steep ascends, steep descends, stone crawling (along the river bed) and overcoming obstacles.

Commenting on the occasion, Mr. Sandeep Singh, Deputy Managing Director (Marketing, TKM) said, “The owners of the Fortuner are interested in off-roading adventures, but often do not have the opportunity or experience to take up such an activity. The objective behind setting up such a camp is to provide our customers a unique opportunity to fully experience the off-roading capabilities of the Fortuner in a safe and exciting environment. We will eventually conduct similar boot camps all over India and will include other Toyota SUVs such as the Prado and the Land Cruiser.”

The Fortuner was launched in India in August last year and has close to 9,000 proud owners, still growing. True to its rugged and sturdy image, the Fortuner can conquer the most adventurous terrain. It is a leader in its segment, with a market share of 59%. Its key off-roading capabilities include:
• Full-time 4 wheel drive
• A 3L D4D engine
• Intercooler Turbocharger
• 5-speed manual transmission

The Fortuner 4WD (four wheel drive) Boot Camp is being conducted in association with Autocar (India’s leading automotive magazine), on the 23rd – 24th July.

camp     four wheel drive     Toyota Kirloskar Motor