Trade Shows on the Road to Recovery

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 23, 2012 -- National Trade Productions closed out 2011 with a great celebration—in 2012. Following a tradition of January holiday parties, NTP hosted more than 80 staff and “plus-one’s” last Friday to toast the conclusion of a successful 2011 event season.

“We’re proud of the great work we delivered this past year,” said Robert Harar, CEO of Alexandria-based National Trade Productions. “The past few years have been challenging for the exposition industry, but we’re now seeing the beginning of the recovery. In fact, attendance for Coverings 2012, staging in April in Orlando, is currently trending 15% ahead of the previous show in Orlando in 2010.”

National Trade Productions managed 10 face-to-face events in 2011, providing services that included attendee marketing and acquisition, exhibit and sponsorship sales, housing/registration services, and onsite exposition and conference management. Highlights include:

American Public Transportation Association: Increased sponsorship sales, exceeded show revenue goals and sold two rail car sponsorships on the show floor for the first time since 2005.

American Public Works Association: Increased booth sales by 15%.

American Gear Manufacturing Association (GEAR): Registration increased by 20%, sponsorship sales by 81% and 91% of the 2011 exhibitors were resigned onsite.

GOVgreen (NTP proprietary conference and expo): Increased booth sales by 70% and attendance by 30%.

New NTP clients for 2012 include:
• Electric Drive Transportations Association
• National Catholic Educational Association

Based in Alexandria, VA, National Trade Show Productions has been a leader in face-to-face events for more than 30 years. NTP specializes in the management of all aspects of trade shows and events, including exhibitor and sponsorship sales, onsite expo management, attendee marketing, conference management and housing/registration management.

For more information, contact Ann Seltz at aseltz@ntpshow.com or 703-706-8221 or visit www.ntpshow.com

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