TRANSMEDIA SF AND STARTUP WEEKEND ANNOUNCE FIRST EVER STARTUP WEEKEND TRANSMEDIA SF Mayor Edwin Lee and Tech and Media Powerhouses Contribute to Weekend Long Event Promoting Transmedia Businesses

San Francisco, CA --- January 14, 2013 --- Transmedia SF, a growing community of creative and tech producers, and Startup Weekend, a worldwide network of events that educate local communities about entrepreneurship, today announced the first ever StartUp Weekend Transmedia, a weekend long event focusing on the burgeoning transmedia field. The event is bringing for the first time the tech culture of hacking and prototyping to the media begin on Friday February 1, 2013 and boasts industry luminaries as judges and coaches.

Transmedia involves the technique of telling a story or building an experience across multiple platforms and formats, using prevalent digital technologies. It involves creating content that engages audiences on all of their devices with unique, channel specific content, wherever they go, whenever they wish. Over the course of the weekend, participants will create a multiplatform transmedia project illustrating the concept of œThe City by using at least 3 media platforms or mediums. Teams and their projects will then be judged by a panel of experts in the field. SF Mayor Edwin Lee's Office of Innovation is partnering with Startup Weekend Transmedia to help foster media innovation.

œWe are pleased to be partnering with Transmedia SF and Startup Weekend at this event that brings together the entrepreneurial and creative spirit of San Francisco, said Shannon Spanhake, Deputy Innovation Officer for the City of San Francisco. œSan Francisco has been leading and encouraging multiple City2.0 initiatives, and we are glad to support the transmedia community in their initiative. San Francisco is a natural center of the transmedia industry with our focus on games, technology and the creative culture of our city. We look forward to participating to the event, and to meet the winning teams.

Urban planners Paul Chasen and Neil Hrushowy, who lead the Better Market Street and the Parklet projects, as well as SFMTA's Peter Brown will coach teams at the event to bring their expertise in Urban Planning and Design to participants. Deputy Innovation Officer Shannon Spanhake from the Mayor's Office of Innovation will be joining the jury.

Teams will be judged on the quality of the story/experience designed, the quality of execution and the business pitch. Judges are Lucasfilm Senior Digital Director Ivan Askwith, IDEO.org Co-lead and Creative Director Patrice Martin, AKQA San Francisco Executive Creative Director Stephen Clements and Mayor Ed Lee's Deputy Innovation Officer Shannon Spanhake. Corey Ford, Founding Partner and CEO of Matter.vc will be giving a keynote to oepn the event. Winners will receive incubation services from Immedia Lab, residency and other perks from GAFFTA, a membership at BAVC and free access to Transmedia SF events. Coaches include Marty Caplan, Producer at BioWare/EA, Sam Lavigne, Game Designer, Founder of Situate, Emmanuel Saccoccini, Executive Producer, Unit9, Peter Katz, Independent film producer and radio host of Hollywood 2.0, Stefano Corazza, CTO and Founder of Mixamo, and Xavier Damman, Co-Founder and CEO of Storify.

The event is being sponsored and hosted at Parisoma co-working space in San Francisco at 169 11th Street and will be held in 54 hours from Friday February 1 “ Sunday February 3.

Additional sponsors include The Bold Italic, Singly, BAVC, Immedia Lab, GAFFTA, Flixmaster, Storify, AppFurnace, Mixamo, Zeega, Mozilla Foundation and Kleenslate Concepts.

To attend the event, simply register at:

http://startupweekendtransmedia.eventbrite.com/

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About Transmedia SF

Transmedia SF is a network of SF Bay Area media and start-up creatives who come together to develop our own projects, to promote and educate the world about transmedia storytelling, and to make San Francisco a center for transmedia production and education. San Francisco is a natural hub for transmedia since it boasts robust creative, technical, media and education communities. Our vision is to create the SF ASIS “ San Francisco Agency, Studio, Incubator, Salon “ that brings together media, ad and PR agencies, creative content development teams, tech and media start-ups, and educators and transmedia visionaries to jointly promote transmedia and SF as a core center for transmedia developments.

http://transmediasf.org/

About Startup Weekend

Startup Weekend is a global non-profit network of events where people come together for a week-end to build startups in 54hours. Local Startup Weekend events take place all over the world from Mongolia to South Africa to Canada to Peru.

http://startupweekend.org/

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Thanks to Our Sponsors!

About Parisoma

PARISOMA is a space where ideas meet execution. We believe that the more ideas realized the better the world would be. PARISOMA cultivates an experimental environment though Coworking, Education and Events. PARISOMA was envisioned and is powered by faberNovel, an Innovation firm that helps its clients to act and think like startups.

http://www.parisoma.com/

About The Bold Italic

The Bold Italic is a never-ending celebration of the city. We are dedicated to unearthing the makers, merchants, foodies, techies, and characters that are evolving city living at breakneck speed. The Bold Italic takes the form of an online magazine, events hub, and shop, allied with the get-it-done-ers who break the rules with their bold ideas where ever we find them.

About Singly

Singly provides the fabric for today's most connected apps, empowering a new class of developers to create powerful new apps. Using our world class app connection platform, app creators can build remarkable in-app experiences with social integration, auth, data syncing, structuring and querying capabilities, all with ease. Developers are changing the world and Singly is helping them do it.

About Immedia Lab

Immedia Lab is dedicated to advancing media formats and promoting user engagement across every device and medium. In addition to owning and developing our own proprietary media technology, we offer consulting, production and agency services to media, content and technology companies including broadcasters, Hollywood studios, brands and ad agencies, and platform and technology providers. For start-ups and entrepreneurs, we offer salons, workshops and other educational and career building activities, as well as consulting, production and incubation services intended to bridge the gap between media start-ups and large scale enterprise.

About GAFFTA

Gray Area is a new type of arts nonprofit, uniting the best of the creative world and the tech world. We are a diverse community of coders, artists, entrepreneurs, innovators, and civic leaders that believe in the potential for creatively applied digital art and technology to transform society.

About Bay Area Video Coalition

Bay Area Video Coalition (www.bavc.org) is the nation's largest non-commercial media arts center dedicated to providing access to media education and technology. BAVC is an affordable training center, a pioneer in technology-based workforce development and youth media training, and a critical resource for independent media makers.