Trek Bicycle Store Estero and Naples To Add A Third Store In Ft. Lauderdale Florida

FOR IMMEDIATE RELEASE
Ft. Lauderdale, Florida, United States of America (Free-Press-Release.com) November 21, 2011 --

"Since the inception of our Estero store in 2006, the plan was always to bring more concept stores to south Florida" says Joe and Jane DuBois, President and Operations Manager, respectively, of Trek Bicycle Stores Florida. "We were thrilled to open our second location in North Naples in February of 2008. Now, three years later, it is with great pride that we announce the grand opening of the Fort Lauderdale location. With our continued outstanding service and Trek products, we expect the Sunrise Blvd. store will become a favorite destination for all types of riders on the southeast coast of Florida."

The new store touts 4200 square feet of bicycles and a large assortment of accessories to help you outfit your new bike or complement your existing ride. A fully supported service center and fit studio will offer customers face-to-face support, free advice and the opportunity to try before you buy. It will be located at 1621 East Sunrise Blvd. just west of the gorgeous white sandy beaches of the east coast.

About Trek Bicycles:

Trek Bicycle Corporation is headquartered in Waterloo, Wisconsin. Trek Bicycle is a global leader in bicycle design and manufacturing. Right from the first original hand-built steel touring frames in 1976 to the revolutionary OCLV carbon fiber frames, Trek’s passion for innovation, quality and performance leads the industry with the next generation technology and thinking. Today, with a broad range of bicycles and cycling products, Trek continues to pursue new ways to bring the joy of cycling to all people.

About Joe and Jane DuBois:
Joe & Jane DuBois both hail from the Northeast. They met while mutually working at a bike shop here in Southwest Florida. Joe with his 18 years experience and Jane with over 13, decided to first marry and then open their first bike store! Both are certified fitters and bicycle mechanics, so it only seemed natural that they would come together for a highly successful career in the cycling industry! Joe summed it up when he was recently asked about their long term goals: "To build a World Class Company for our customers & staff.

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