Tri-California Events and DT Swiss Sign Exclusive Wheel Sponsorship

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 8, 2011 -- Pacific Grove, Calif. – December 8 – In an effort to bring more quality and race day support to its athletes, Tri-California Events has signed a 5 year deal with DT Swiss as the exclusive wheel sponsor of the Tri-California Race Series. Colleen Bousman, President of Tri-California, says “We are thrilled to be working with DT Swiss and look forward to all the ways this partnership can benefit our valued athletes.”

This new sponsorship allows both to pursue their goal of expanding in the sport of triathlon. Chip Barbieri, CEO & General Manager of DT Swiss says, "The crew here at DT Swiss is extremely excited to be making a strong commitment within the sport. Our ever increasing line of products, such as the new RRC DIECUT series of wheels, enable us to bring our long and solid history of high performance light weight durable products to the serious triathlete.

With this new deal DT Swiss makes its goal of aggressively expanding into the sport of triathlon very clear. U.S. Sales and Marketing Manager, Paul Guebara comments that “By aligning with Tri-California we have a great opportunity to show the triathlon world what we are known for. This partnership will directly benefit the athletes that race in the Tri-California Event Series.” DT Swiss has long been revered as the top tier wheel manufacturer in the sport of cycling. Guebara adds that “DT Swiss exemplifies Swiss precision through its, Legendary star ratchet system, cutting edge carbon technology and strong emphasis on product development.”

U.S. based events producer, Tri-California, is glad to increase its international partnerships with this new deal. “We are excited about bringing on DT Swiss, which has long exceeded its athlete’s expectations around the world,” adds Terry Davis, CEO and founder of Tri-California Events. DT Swiss, which is globally headquartered in Switzerland, adds to Tri-California's list of international sponsors, like Spanish Bicycle Sponsor Orbea. Davis continues saying, “It is clear that our world class events offer global leaders in sport, like DT Swiss, leading access to the US Market.”

About DT Swiss

DT Swiss was formed through a management buyout of United Wireworks by owners Frank Böckmann, Maurizio D'Alberto and Marco Zingg to form a new, young and innovative company, DT Swiss Bike Technology AG in 1994. Since then, DT Swiss has been successfully expanding as a team from the early beginnings of production of spokes and nipples to now, hubs, rims, suspension and complete wheels. With offices in Colorado, France, and construction of a new manufacturing plant in Poland, expansion of our business in Taiwan, opening a new sales office in Germany, and the construction of a completely new building for our Swiss headquarters and production in Switzerland, DT Swiss has sent strong signals for the company's future development. As a global manufacturer of high quality Swiss engineered products, it is the goal of DT Swiss to enable as many cyclists world-wide to enjoy our sport using high end quality components.

About Tri-California Events
Tri-California Events is an event management company that produces triathlon and running races throughout California including the Avia Wildflower Triathlons, San Francisco Triathlon at Treasure Island, San Francisco Triathlon at Alcatraz, Triathlon at Pacific Grove, and Scott Tinley Adventures. In addition, Tri-California serves as the race production company for the Nike Women’s Marathon.

At Tri-California, our goal is to motivate individuals of all ages and fitness levels to lead a healthier lifestyle by “exercising with purpose” and participating in training and racing opportunities in the sport of triathlon and running races. For more information on Tri-California Events and upcoming events, please visit www.tricalifornia.com.

event company     triathlon     triathlon gear     triathlons